Digital Marketing Specialist

Careers International; Dubai; On-site; AED 90,000 - 120,000; Full time

Job summary

Careers International in Dubai is seeking a Digital Marketing Specialist to plan, execute and optimize campaigns across platforms. You will manage social media accounts, develop SEO strategies and track performance with Google Analytics.

Ideal candidates have 2–3 years of experience, strong knowledge of Google Analytics, SEO, social media marketing and digital advertising, plus excellent communication and analytical skills. A proactive, data-driven approach is essential.

Qualifications

• 2–3 years of experience as a Digital Marketing Specialist.
• Strong knowledge of Google Analytics, SEO, Social Media Marketing, and Digital Advertising.
• Excellent communication, creativity, and analytical skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple platforms.
• Manage and grow social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Develop and implement effective SEO strategies to improve website visibility and organic traffic.
• Track website performance and prepare reports using Google Analytics.
• Manage Google Ads and Meta Ads campaigns to maximize ROI.
• Create engaging marketing content and coordinate with the design team.
• Monitor campaign performance and recommend data-driven improvements.
• Stay updated with the latest digital marketing trends and industry best practices.

Skills

Analytical skills

Communication

Creativity

Campaign management

Tools

Google Analytics

Google Ads

Meta Ads Manager

Job description

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple platforms.
• Manage and grow social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Develop and implement effective SEO strategies to improve website visibility and organic traffic.
• Track website performance and prepare reports using Google Analytics.
• Manage Google Ads and Meta Ads campaigns to maximize ROI.
• Create engaging marketing content and coordinate with the design team.
• Monitor campaign performance and recommend data-driven improvements.
• Stay updated with the latest digital marketing trends and industry best practices.

Requirements

• 2–3 years of experience as a Digital Marketing Specialist.
• Strong knowledge of Google Analytics, SEO, Social Media Marketing, and Digital Advertising.
• Experience with Google Ads and Meta Ads Manager is an advantage.
• Excellent communication, creativity, and analytical skills.
• Ability to manage multiple campaigns and meet deadlines.