Digital Marketing Specialist

The Arab Lens; Dubai; On-site; AED 133,920 - 223,200; Full time

Job summary

The Arab Lens in Dubai is seeking a Digital Marketing Specialist to strengthen its online presence and drive customer engagement across digital channels. You will develop, execute and optimize multi-channel campaigns while monitoring performance and uncovering opportunities for improvement.

Responsibilities include managing paid ads (Google & Meta), optimizing SEO, creating email campaigns, coordinating website updates, and producing insightful reports.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• 3 years of digital marketing experience.
• Experience with Google Ads, Google Analytics and Meta advertising platforms.
• Strong understanding of SEO and SEM.
• Experience with marketing automation platforms preferred.
• Excellent analytical and reporting skills.
• Strong communication and project management abilities.
• Fluency in English required.

Responsibilities

• Develop and execute digital marketing campaigns.
• Manage paid advertising across Google and social platforms.
• Optimize SEO and website performance.
• Monitor campaign performance using analytics tools.
• Create and manage email marketing campaigns.
• Coordinate website updates and landing pages.
• Produce performance reports and campaign insights.
• Conduct keyword research and competitor analysis.
• Collaborate with designers and content creators.
• Recommend improvements based on campaign performance.

Skills

Digital marketing

Google Ads

Google Analytics

Meta advertising

SEO

SEM

Marketing automation

Analytical skills

Reporting

Communication

Project management

Education

Bachelor's degree in Marketing

Tools

Marketing automation platforms

Job description

A progressive organization is looking to appoint a Digital Marketing Specialist to strengthen its online presence and drive customer engagement across digital channels. The company is committed to investing in innovative marketing strategies that support business growth and enhance brand awareness.

The Role

The Digital Marketing Specialist will develop, execute and optimize digital campaigns across multiple platforms while monitoring performance and identifying opportunities for continuous improvement. The role requires strong analytical capabilities combined with creativity and commercial awareness.

Responsibilities

• Develop and execute digital marketing campaigns.
• Manage paid advertising across Google and social media platforms.
• Optimize SEO and website performance.
• Monitor campaign performance using analytics tools.
• Create and manage email marketing campaigns.
• Coordinate website updates and landing pages.
• Produce performance reports and campaign insights.
• Conduct keyword research and competitor analysis.
• Collaborate with designers and content creators.
• Recommend improvements based on campaign performance.

Qualifications

• Bachelors degree in Marketing or a related discipline.
• 3 years of digital marketing experience.
• Experience with Google Ads Google Analytics and Meta advertising platforms.
• Strong understanding of SEO and SEM.
• Experience with marketing automation platforms is preferred.
• Excellent analytical and reporting skills.
• Strong communication and project management abilities.
• Fluency in English is required.