Digital Marketing Specialist

Linkviva; Dubai; On-site; AED 180,000 - 290,000; Full time

Job summary

LINKVIVA in Dubai is seeking a Digital Marketing Specialist to elevate our digital presence for live events, managing campaigns across Google, Meta, LinkedIn, Snapchat and TikTok. You will own campaign execution, website optimization, email marketing, analytics‑driven insights, and seamless cross‑team delivery, collaborating with creative, PR and events teams to maximize impact.

3+ years of experience in digital campaigns, proficiency in major ad platforms, CMS and SEO, and strong communication

Qualifications

• 3+ years of managing digital campaigns, ideally for live events or agencies.
• Proficient in Google Ads, Meta Ads and other social platforms.
• Experienced with CMS platforms and well‑versed in SEO best practices.
• Analytical mindset — you turn data into insights and actions.
• Strong verbal and written communication across teams.
• Experience with email marketing automation and audience segmentation.
• Familiar with UTM tagging, pixel tracking and retargeting frameworks.
• Arabic language skills (reading/writing or conversational) for regional relevance.

Responsibilities

• Campaign Execution: Build, monitor, optimize and A/B test paid campaigns across Google, Meta, LinkedIn, Snapchat and TikTok.
• Website & UX Management: Update event sites and landing pages with SEO and mobile optimization.
• Email Marketing: Plan and deploy segmented, automated email campaigns; track performance and refine strategy.
• Analytics & Reporting: Use digital analytics tools to monitor performance, identify issues/opportunities and recommend improvements.
• Tracking & Retargeting: Manage UTM tags, pixels, audiences and retargeting activities to boost ROI.
• Asset Coordination: Collaborate with the creative and content teams to ensure digital assets are delivered on time and align with campaign needs.
• Internal: You’ll report to the Digital Marketing Manager and partner with marketing, creative, PR and event operations teams.
• External: You’ll liaise with digital agencies, media platform partners, and vendors to execute campaigns and enhancements.

Skills

Digital marketing

Campaign management

Data analysis

SEO

Email marketing

Audience segmentation

Arabic language

Cross-team collaboration

Communication

Creative problem-solving

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

CMS platforms

Job description

Founded in 2003,we’vebuilt a legacy of unforgettable experiences across the Middle East. From cultural festivals to flagship public events, our work blends logistical excellence with creative ambition to shape moments that matter.

We areLINKVIVA— creators of experiences that live beyond the day.

Our Energy (Values) – The 5Ps

Why You Should Join Us

• Be at the Heart of Big Campaigns – Work on high‑impact digital strategies for live events, helping shape how our brand shows up and resonates online.
• Grow at Speed –You’llhave the opportunity to stretch your skills across channels (paid, email, UX, analytics) and evolve with the role in a fast‑moving digital environment.
• Creative + Analytical Balance – Blend creativity (ad‑copy, landing pages, UX) with analytics (data insights,optimization) and build campaigns that are both smart and memorable.
• Cross‑Team Connection – Collaborate with creative, eventoperationsand external partners; your work bridges teams and helps drivereal results.
• Measurable Impact – Your decisions will be backed bydataand your work will directly influence KPI improvements and campaign success, making your contribution visible and valued.

About the Role

Asa Digital MarketingSpecialist,you’llsupport the Digital Marketing Manager in elevating LINKVIVA’s digital presence and driving engagement across our events.You’lltake ownership of campaign execution, websiteoptimization, email marketing, analytics‑led insights, and seamless cross‐team delivery.

• Campaign Execution:Build, monitor,optimizeand A/B test paid campaigns across Google, Meta, LinkedIn,Snapchatand TikTok.
• Website & UX Management:Update event sites and landing pages with SEO and mobileoptimization; coordinate any technical fixes or enhancements.
• Email Marketing:Plan and deploy segmented, automated email campaigns; track performance and refine strategy.
• Analytics & Reporting:Use digital analytics tools tomonitorperformance,identifyissues/opportunitiesand recommend improvements.
• Tracking & Retargeting:Manage UTM tags, pixels, audiencelistsand retargeting activities to boost ROI.
• Asset Coordination:Collaborate with the creative and content teams to ensure digital assets are delivered on time and align with campaign needs.
• Internal:You’llreport to the Digital Marketing Manager and partner closely with the marketing, creative,PRandevent operations teams.
• External:You’llliaise with digital agencies, media platform partners, and vendors to execute campaigns and enhancements.

3+ years of managing digital campaigns (preferably for live events or within an agency)

Proficient in Google Ads, Meta Ads, social media advertising platforms

Experienced with website CMS platforms and well‑versed in SEO best practices

Analytical mindset — you turn data into insights and actions

Strong verbal and written communication skills, comfortable collaborating across multiple teams

Creative problem‑solver with a passion for digital content and UXoptimization

Have experience with email marketing automation and audience segmentation

Are familiar with UTM tagging, pixel tracking and retargeting frameworks

Know Arabic (reading, writing or conversational) — great for regional relevance