Live Events Digital Growth Specialist

Linkviva; Dubai; On-site; AED 180,000 - 290,000; Full time

Job summary

LINKVIVA in Dubai is seeking a Digital Marketing Specialist to elevate our digital presence for live events, managing campaigns across Google, Meta, LinkedIn, Snapchat and TikTok. You will own campaign execution, website optimization, email marketing, analytics‑driven insights, and seamless cross‑team delivery, collaborating with creative, PR and events teams to maximize impact.

3+ years of experience in digital campaigns, proficiency in major ad platforms, CMS and SEO, and strong communication

Qualifications

• 3+ years of managing digital campaigns, ideally for live events or agencies.
• Proficient in Google Ads, Meta Ads and other social platforms.
• Experienced with CMS platforms and well‑versed in SEO best practices.
• Analytical mindset — you turn data into insights and actions.
• Strong verbal and written communication across teams.
• Experience with email marketing automation and audience segmentation.
• Familiar with UTM tagging, pixel tracking and retargeting frameworks.
• Arabic language skills (reading/writing or conversational) for regional relevance.

Responsibilities

• Campaign Execution: Build, monitor, optimize and A/B test paid campaigns across Google, Meta, LinkedIn, Snapchat and TikTok.
• Website & UX Management: Update event sites and landing pages with SEO and mobile optimization.
• Email Marketing: Plan and deploy segmented, automated email campaigns; track performance and refine strategy.
• Analytics & Reporting: Use digital analytics tools to monitor performance, identify issues/opportunities and recommend improvements.
• Tracking & Retargeting: Manage UTM tags, pixels, audiences and retargeting activities to boost ROI.
• Asset Coordination: Collaborate with the creative and content teams to ensure digital assets are delivered on time and align with campaign needs.
• Internal: You’ll report to the Digital Marketing Manager and partner with marketing, creative, PR and event operations teams.
• External: You’ll liaise with digital agencies, media platform partners, and vendors to execute campaigns and enhancements.

Skills

Digital marketing

Campaign management

Data analysis

SEO

Email marketing

Audience segmentation

Arabic language

Cross-team collaboration

Communication

Creative problem-solving

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

CMS platforms

Job description

LINKVIVA in Dubai is seeking a Digital Marketing Specialist to elevate our digital presence for live events, managing campaigns across Google, Meta, LinkedIn, Snapchat and TikTok. You will own campaign execution, website optimization, email marketing, analytics‑driven insights, and seamless cross‑team delivery, collaborating with creative, PR and events teams to maximize impact.

3+ years of experience in digital campaigns, proficiency in major ad platforms, CMS and SEO, and strong communication