Social & Digital Marketing Manager

Kinetic Space Interior Design; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Kinetic Space Interior Design in Dubai seeks a Senior Digital Marketing Lead to own social strategy, drive paid media, and build growth plans across client accounts. You will manage content, analytics, and CRM integration while leading campaigns and new-business opportunities.

Required are 5+ years of hands-on marketing with strong channel and metrics experience; UAE familiarity preferred; English fluency a must, Arabic a plus.

Qualifications

• Five-plus years in social media/digital marketing with hands-on execution.
• Agency/multi-client experience preferred; UAE experience valued.
• Strong knowledge of SEO/SEM and on-page optimisation.
• Proven ability to manage campaigns and quantify outcomes (CPL/CPA/ROAS).
• Fluent English; Arabic a plus; UAE driving licence is a bonus.

Responsibilities

• Own social media strategy and execution across channels with calendars and campaigns.
• Run paid media hands-on across Meta, Google, LinkedIn and more with testing and reporting.
• Drive lead generation and funnel creation with landing pages and retargeting.
• Oversee content production and creator collaborations for impact.
• Build growth plans translating objectives into channel strategy and roadmaps.
• Own analytics and reporting including GA4, dashboards, and KPI tracking.
• Support CRM/marketing automation and lifecycle campaigns.
• Maintain strong client relationships and contribute to new business.

Skills

Social media strategy

Paid media management

Lead generation

Content production

Growth planning

Analytics reporting

CRM & marketing automation

Client relationship management

New business development

Partnerships management

Education

Degree in Marketing/Digital Marketing/Communications/Business

Tools

Meta Business Suite / Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

LinkedIn Campaign Manager

Looker Studio

CRM platforms

Canva/Adobe tools

Job description

• Own social media strategy and execution - content calendars, platform planning, publishing, community management, campaign concepts and day-to-day optimisation across relevant channels.
• Run paid media hands-on - Meta Ads, Google Ads, LinkedIn and other relevant platforms, including campaign setup, targeting, pixels/tags, budgets, A/B testing, optimisation and performance reporting.
• Drive lead generation and conversion - build acquisition funnels, landing-page briefs, lead forms, retargeting journeys and measurable campaigns for Qoravanta and client accounts.
• Manage content production - write or refine copy, create strong creative briefs, coordinate graphic/video production, short-form content, shoots and creator/influencer collaborations.
• Build digital growth plans for clients - translate commercial objectives into channel strategy, media plans, KPIs, campaign calendars and practical execution roadmaps.
• Own analytics and reporting - GA4, platform analytics, UTM discipline, dashboards and clear reporting on CPL, CPA, ROAS, conversion rate, reach, engagement and pipeline contribution.
• Support SEO/SEM and web performance - keyword strategy, on-page priorities, paid search, website/landing-page optimisation and coordination with developers when technical changes are required.
• Use CRM and marketing automation effectively - lead capture, segmentation, email/WhatsApp journeys, remarketing, customer lifecycle campaigns and integration with sales follow-up.
• Manage client relationships - lead meetings, present results, defend recommendations, handle feedback, renew/expand accounts and maintain trusted day-to-day relationships.
• Contribute to new business - prospect for clients, leverage personal industry relationships, identify opportunities, prepare proposals/pitches and help convert leads into signed accounts.
• Manage partners when needed - freelancers, production houses, influencers, media suppliers and specialist agencies while retaining direct ownership of performance and quality.

• Minimum 5+ years in social media, digital marketing or performance marketing with demonstrable hands-on execution. Agency and/or multi-client experience is highly desirable. UAE experience is preferred.
• Meta Business Suite / Ads Manager, Google Ads, Google Analytics 4 and Google Tag Manager; LinkedIn Campaign Manager experience is strongly valued.
• Working knowledge of SEO tools, keyword research, conversion tracking, pixels/events, retargeting, attribution and landing-page optimisation.
• Practical familiarity with CRM, email marketing and marketing automation platforms; ability to understand integrations and data flow is important.
• Strong Excel/Google Sheets and dashboard/reporting capability; Looker Studio or similar BI/dashboard tools are a plus.
• Comfort with Canva/Adobe tools and video/content workflows is expected; advanced design is not mandatory, but the candidate must be able to produce or adapt content independently when speed is required.
• Practical use of AI tools for research, content ideation, campaign productivity, analysis and workflow automation - combined with strong human quality control.
• Must be able to show campaigns personally managed and explain budgets, objectives, optimisation decisions and measurable outcomes such as leads, sales, ROAS, CPL/CPA or audience growth.
• Strong client-facing ability plus evidence of retaining/growing accounts, contributing to pitches, developing relationships and supporting new-business conversion.
• Existing UAE relationships with clients, brands, media partners, creators/influencers, production houses or relevant business communities are highly valued.
• Hands-on, fast, organised, data-driven and willing to execute personally - not only brief or supervise others.
• Degree in Marketing, Digital Marketing, Communications, Business or a related discipline; relevant platform certifications are an advantage.
• Excellent professional English required; Arabic is a strong advantage.
• UAE driving licence is a plus.