Content Strategist

Linkviva; United Arab Emirates; On-site; AED 120,000 - 190,000; Full time

Job summary

LINKVIVA in the United Arab Emirates seeks a highly creative Content Strategist to elevate our corporate brand, client projects and event campaigns. You will translate marketing objectives and audience insights into platform-native storytelling across social and digital channels.

You will lead the content strategy, guide copy, design and video teams from concept to delivery, ensuring campaigns stay on-brand and data-informed while exploring new formats and cultural opportunities.

Qualifications

• 5+ years’ experience in content strategy, creative strategy or social strategy in agency/events/entertainment.
• Strong portfolio showing cross-platform storytelling and campaign concepts.
• Excellent knowledge of digital platforms and audience behavior.
• Strong conceptual thinking, storytelling and presentation skills.
• Ability to guide multidisciplinary creative teams on fast-moving projects.
• Strong English communication; Arabic a plus; experience with AI tools preferred.

Responsibilities

• Develop content strategies, campaign narratives and content pillars aligned with objectives and audience.
• Generate original concepts for campaigns, launches, social content and live-event coverage.
• Turn ideas into platform-native content across Instagram, TikTok, LinkedIn, YouTube, web and more.
• Track trends and translate opportunities into timely ideas for brands.
• Lead end-to-end content creation, directing copy, design and video from concept to delivery.
• Set creative direction and ensure all work aligns under one campaign idea.
• Review calendars, scripts and copy to ensure on-brand and strategic fit.
• Contribute ideas to marketing plans and pitches.
• Use performance data to test hooks and formats and improve work.

Skills

Content strategy

Creative strategy

Social strategy

Integrated marketing

Campaign concepts

Tools

AI tools

Job description

AboutUs

Foundedin2003,we’vebuiltalegacyofunforgettableexperiencesacrosstheMiddleEast.Fromculturalfestivalstoflagshippublicevents,ourworkblendslogisticalexcellencewithcreativeambitiontoshapemomentsthatmatter.

WeareLINKVIVA—creatorsofexperiencesthatlivebeyondtheday.

OurEnergy(Values)–The5Ps

People–Werisebyliftingothers.

Positivity–Weseethelight,eveninchaos.

Passion–Weleadwithfireinthebelly.

AbouttheRole

We are looking for a highly creative and culturally aware Content Strategist to elevate LINKVIVA’s content across our corporate brand, client projects and event campaigns. The role will turn marketing objectives, audience insights and trends into strong campaign concepts, content ideas and platform-specific storytelling.

Key Responsibilities

• Develop content strategies, campaign narratives, creative territories and content pillars aligned with each project’s objectives and audience.
• Generate original concepts for campaigns, event launches, social content, brand moments, ticketing and live-event coverage.
• Turn one central idea into platform-native content across Instagram, TikTok, LinkedIn, YouTube, web, email, paid media and other relevant channels.
• Track cultural conversations, platform updates, creators and emerging trends, then translate relevant opportunities into timely ideas for our brands.
• Lead the end-to-end content creation process, directing copy, design and video teams from initial concept and creative briefing through production, review and final delivery.
• Set the creative direction for all content and ensure copy, design and video work come together under one clear campaign idea.
• Review content calendars, scripts, copy and creative work to ensure they are distinctive, on-brand and connected to the wider strategy.
• Contribute creative thinking and campaign ideas to marketing plans, client proposals and pitches.
• Use content and campaign performance to identify learnings, test new hooks and formats, and continuously improve the work.

Experience & Skills

• 5+ years’ experience in content strategy, creative strategy, social strategy or integrated marketing, preferably within an agency, events, entertainment, tourism or lifestyle environment.
• A strong portfolio showing campaign concepts, social-first thinking and cross-platform storytelling.
• Excellent knowledge of digital platforms, audience behaviour, internet culture and emerging content formats.
• Strong conceptual thinking, storytelling, creative writing, briefing and presentation skills.
• Ability to guide multidisciplinary creative teams and manage multiple fast-moving projects.
• Strong English communication; Arabic is an advantage. Experience using AI tools for research and ideation is preferred.

What Success Looks Like

• Stronger, more original campaign concepts and content across LINKVIVA and client projects.
• More proactive, relevant use of trends and platform-native formats.
• Clearer creative leadership and stronger alignment between strategy, copy, design and video.
• Improved content engagement and performance through creative testing and optimisation.

Role focus:

This role owns the thinking, concepts and creative direction behind the content. Social publishing, community management and day-to-day channel operations remain with the Social Media team.