Digital Marketing Manager

IFZA; Dubai; On-site; AED 420,000 - 620,000; Full time

Job summary

IFZA Dubai is seeking an experienced Performance Marketing Lead to orchestrate paid campaigns across Google, Meta, LinkedIn and TikTok. You will design experiments, optimize audiences and landing pages, and ensure robust measurement with GTM and GA4.

You will collaborate with internal teams, build dashboards, and report results to leadership while leveraging CRM integrations and offline conversion tracking.

Qualifications

• 6+ years in performance marketing in international markets.
• Advanced Google Tag Manager and GA4.
• Experience with campaign optimization and conversion rate optimization.
• Fluent English and strong communication skills.

Responsibilities

• Launch, manage and optimize paid campaigns across Google, Meta, LinkedIn and TikTok.
• Execute A/B and multivariate tests across ads, audiences and landing pages.
• Manage GTM tagging, tracking, remarketing and conversion events.
• Build reporting dashboards for paid and organic channel KPIs.
• Collaborate with internal teams and present findings to leadership.

Skills

Performance marketing

A/B testing

Multivariate testing

Campaign optimization

Conversion rate optimization

Data analysis

Tools

Google Tag Manager

Google Analytics GA4

CRM integration

Job description

Responsibilities

• Launch, manage and optimize paid campaigns across Google, Meta, LinkedIn and TikTok
• Execute A/B and multivariate tests across ads, audiences and landing pages
• Manage GTM tagging, tracking, remarketing and conversion events
• Build reporting dashboards for paid and organic channel KPIs
• Collaborate with internal teams and present findings to leadership

Requirements

• Minimum 6 years in performance marketing in international markets
• Advanced Google Tag Manager and Google Analytics (GA4)
• Campaign optimization and conversion rate optimization experience
• Google search ads, Google measurement, Meta and LinkedIn certifications
• Familiarity with offline conversion tracking and CRM integration
• Fluent English and excellent communication skills

Preferred Qualifications

• Experience managing CRM and email marketing campaigns
• Understanding of AI's impact on digital marketing

Benefits

• 24 annual leave days
• Annual flight home
• Life insurance plan
• Medical insurance plan
• Bonus scheme in relevant departments

About the Company

IFZA Dubai is a free zone community in the UAE providing company formation services through partners and government authorities.