Digital Marketing Manager

IFZA Dubai; Dubai; On-site; AED 180,000 - 260,000; Full time

Benefits offered by this job

24 annual leave days

Annual flight home

Life insurance plan

Medical insurance plan (with upgrade)

Job summary

IFZA Dubai is seeking a Digital Marketing Manager to drive international customer acquisition, engagement, and revenue growth through data-driven digital marketing strategies. You will oversee hands-on campaign management, CRO, and analytics, collaborating with cross-functional teams to optimize the customer journey.

The role requires expertise in paid and organic channels, marketing technology, and analytics platforms to deliver measurable outcomes and continuous optimization across global

Qualifications

• Minimum 6 years in performance marketing in international markets.
• Strong expertise in GA4 and GTM tagging and tracking.
• Experience with offline conversion tracking and CRM integration.
• Certified in Google Ads, Google Measurement, Meta and LinkedIn advertising.

Responsibilities

• Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok.
• Apply structured testing, refine targeting, and adjust bidding strategies.
• Implement acquisition and retention tactics to drive measurable performance.
• Analyze conversion paths to identify friction points and opportunities for improvement.
• Execute A/B and multivariate tests across ads, audiences, and landing pages.

Skills

Campaign management

Performance marketing

Analytics

GTM

CRM integration

A/B testing

Cross-functional collaboration

English communication

Tools

Google Tag Manager

Google Analytics 4

CRM platforms

Job description

Dubai, United Arab Emirates | Posted on 23/10/2026

IFZA Dubai is the most dynamic and truly international Free Zone Community in the UAE, optimizing the country's strategic location and world-class infrastructure. We provide easy, reliable, and fast company formation services through our network of Professional Partners and Government Authorities.

Job Description

As a Digital Marketing Manager, you will be responsible for driving customer acquisition, engagement, and revenue growth across international markets through data-driven digital marketing strategies. This role combines hands-on campaign management, conversion rate optimization, advanced tracking and analytics, and cross-functional collaboration to maximize marketing performance. The ideal candidate will leverage expertise in paid and organic channels, marketing technology, and analytics platforms to deliver measurable business outcomes while continuously optimizing the customer journey

KeyResponsibilities

1. CampaignExecution & Optimization

• Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn,TikTok
• Apply structured testing, refine targeting, and adjust biddingstrategies to improve efficiency and scale results.
• Implement acquisition and retention tactics that drive measurableperformance.

2. ConversionOptimization & Testing

• Analyze conversion paths to identify friction points and opportunities forimprovement.
• Execute A/B and multivariate tests across ads, audiences, and landing pages.
• Maintain a clear CRO roadmap with regular performance updates.

3. TrackingInfrastructure & Data Management

• Manage GTM for tagging, tracking, remarketing, and conversion events acrossall channels.
• Ensure data accuracy, proper attribution, and seamless integration with CRMand offline conversion tracking systems.
• Maintain clean data structures to support reliable analysis and forecasting.

4. InsightsDevelopment & Reporting

• Build reporting dashboards that highlight key performance indicators acrosspaid and organic channels.
• Translate data into insights that guide optimization decisions and strategicrecommendations.
• Monitor trends, diagnose performance shifts, and provide proactive insightsto stakeholders.

5.Cross-Functional Alignment

• Collaborate with internal teams to ensure consistent messaging, accurate dataflow, and smooth campaign execution.
• Present findings, learnings, and next steps to leadership andcross-functional partners in a clear and actionable format.

Requirements

• Experience: Minimum 6 years inperformance marketing in international markets.
• Technical Expertise:
• Advanced in Google Tag Manager(GTM) and Google Analytics (GA4).
• Skilled at campaign optimizationfor performance marketing and conversion rate optimization.
• Successfully passed the exams forGoogle search ads, Google measurement, Meta and LinkedIn certifications
• Familiarity with offlineconversion tracking and CRM integration.
• Core Competencies:
• Strong digital marketing skillsfor both organic and paid channels.
• Highly organized with exceptionalattention to detail.
• Commercial mindset with hands‑oncampaign execution capability.
• Strong problem-solving abilitiesand collaboration skills.
• Excellent communication skills must be fluent in English.
• Experienced in managing CRM &email marketing campaigns.
• Great understanding of AI’s impacton digital marketing.
• 24 annual leave days
• Annual flight home
• Life insurance plan
• Medical insurance plan (with the option to upgrade at your own cost)
• Invitations to participate in various company functions, staff events, and department team building events
• Opportunities to learn, develop and grow with the organization