Digital Marketing Manager

International Free Zone Authority; Dubai; On-site; AED 420,000 - 640,000; Full time

Benefits offered by this job

24 annual leave days

Annual flight home

Life insurance plan

Medical insurance plan (upgrade option

Invitations to staff events

Career development opportunities

Job summary

IFZA Dubai is seeking a Digital Marketing Manager to lead customer acquisition, engagement, and revenue growth across international markets. You will manage campaigns, CRO, and analytics to optimize performance, while collaborating with cross-functional teams to drive measurable outcomes.

The role requires strong expertise in paid and organic channels, marketing technology, and analytics platforms, with fluency in English and a focus on data-driven decision making.

Qualifications

• Minimum 6 years in performance marketing across international markets.
• Experience with GTM and GA4 analytics and tracking.
• Certified in Google Search Ads, Google Measurement, Meta and LinkedIn platforms.
• Familiarity with offline conversion tracking and CRM integration.

Responsibilities

• Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok.
• Execute CRO tests and maintain a CRO roadmap with performance updates.
• Manage tagging and tracking across channels and integrations with CRM.
• Build dashboards and translate data into actionable insights for stakeholders.
• Collaborate with internal teams to align messaging and data flow.

Skills

Performance marketing

Campaign optimization

Google Tag Manager

GA4

CRM integration

Email marketing

Cross-functional

English fluency

Tools

Google Ads

LinkedIn Ads

Meta Ads

CRM systems

Google Tag Manager

Job description

Dubai, United Arab Emirates | Posted on 23/10/2026

IFZA Dubai is the most dynamic and truly international Free Zone Community in the UAE, optimizing the country's strategic location and world-class infrastructure. We provide easy, reliable, and fast company formation services through our network of Professional Partners and Government Authorities.

Job Description

As a Digital Marketing Manager, you will be responsible for driving customer acquisition, engagement, and revenue growth across international markets through data-driven digital marketing strategies. This role combines hands-on campaign management, conversion rate optimization, advanced tracking and analytics, and cross-functional collaboration to maximize marketing performance. The ideal candidate will leverage expertise in paid and organic channels, marketing technology, and analytics platforms to deliver measurable business outcomes while continuously optimizing the customer journey

KeyResponsibilities

1. CampaignExecution & Optimization

• Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn,TikTok
• Apply structured testing, refine targeting, and adjust biddingstrategies to improve efficiency and scale results.
• Implement acquisition and retention tactics that drive measurableperformance.

2. ConversionOptimization & Testing

• Analyze conversion paths to identify friction points and opportunities forimprovement.
• Execute A/B and multivariate tests across ads, audiences, and landing pages.
• Maintain a clear CRO roadmap with regular performance updates.

3. TrackingInfrastructure & Data Management

• Manage GTM for tagging, tracking, remarketing, and conversion events acrossall channels.
• Ensure data accuracy, proper attribution, and seamless integration with CRMand offline conversion tracking systems.
• Maintain clean data structures to support reliable analysis and forecasting.

4. InsightsDevelopment & Reporting

• Build reporting dashboards that highlight key performance indicators acrosspaid and organic channels.
• Translate data into insights that guide optimization decisions and strategicrecommendations.
• Monitor trends, diagnose performance shifts, and provide proactive insightsto stakeholders.

5.Cross-Functional Alignment

• Collaborate with internal teams to ensure consistent messaging, accurate dataflow, and smooth campaign execution.
• Present findings, learnings, and next steps to leadership andcross-functional partners in a clear and actionable format.

Requirements

• Experience: Minimum 6 years inperformance marketing in international markets.
• Technical Expertise:
• Advanced in Google Tag Manager(GTM) and Google Analytics (GA4).
• Skilled at campaign optimizationfor performance marketing and conversion rate optimization.
• Successfully passed the exams forGoogle search ads, Google measurement, Meta and LinkedIn certifications
• Familiarity with offlineconversion tracking and CRM integration.
• Core Competencies:
• Strong digital marketing skillsfor both organic and paid channels.
• Highly organized with exceptionalattention to detail.
• Commercial mindset with hands‑oncampaign execution capability.
• Strong problem-solving abilitiesand collaboration skills.
• Excellent communication skills must be fluent in English.
• Experienced in managing CRM &email marketing campaigns.
• Great understanding of AI’s impacton digital marketing.
• 24 annual leave days
• Annual flight home
• Life insurance plan
• Medical insurance plan (with the option to upgrade at your own cost)
• Invitations to participate in various company functions, staff events, and department team building events
• Opportunities to learn, develop and grow with the organization