Digital Marketing Executive

Meraki Group; United Arab Emirates; On-site; AED 89,000 - 167,000; Full time

Job summary

Meraki Group in the United Arab Emirates is seeking a Digital Marketing Coordinator to run day-to-day campaigns under the Digital Marketing & CRM Manager. The role handles CRM attribution, first-line WhatsApp and email responses, and weekly performance numbers to inform decisions.

You will set up and monitor Google, Facebook, and Instagram campaigns, manage landing pages in Unbounce, maintain content and SEO basics, and support social channels.

Qualifications

• Degree or diploma in Marketing, Business, Communications or related field.
• 1–3 years in a digital marketing or marketing coordinator role.
• Experience with ad platforms (Google Ads, Meta Ads Manager).
• Strong written English and basic on-page SEO knowledge.
• Proficient in Excel/Google Sheets for reporting.

Responsibilities

• Set up, launch and monitor Google Ads, Facebook Ads and Instagram Ads campaigns as briefed by the manager.
• Build audiences and creative variants for retargeting and lead generation campaigns; flag underperforming ad sets daily.
• Enter, tag and route enquiries, broker registrations and portal leads in the CRM within the agreed turnaround time.
• Maintain source attribution on every record; run weekly hygiene checks on duplicates, missing sources and stalled leads.
• Build and schedule drip campaign emails and newsletters in the email platform from approved copy and creative.
• Prepare weekly performance data (CPC, CTR, cost per lead, conversion rates) in the standard template.
• Build and update landing pages in Unbounce from approved layouts and copy; run pre-launch checks on forms and tags.
• Provide first-line responses on the official WhatsApp; log conversations as leads or enquiries in the CRM.
• Draft blog posts and vlog scripts; publish content to website and social channels; assist in content calendar.

Skills

Digital marketing

Campaign management

CRM management

Data reporting

Copywriting

SEO basics

Education

Degree or diploma in Marketing

Tools

Google Ads

Meta Ads Manager

Unbounce

CRM

Excel/Google Sheets

Job description

This role keeps the digital marketing engine running day to day. The Executive sets up and monitors campaigns under the direction of the Digital Marketing & CRM Manager, keeps the CRM clean and correctly attributed, handles first-line WhatsApp and email responses, and produces the weekly numbers the manager uses to make decisions. It is an execution role with a clear development path. The holder is expected to become the person who knows where every lead came from and why a campaign moved, without yet owning the budget or the strategy.

Campaign execution

• Set up, launch and monitor Google Ads, Facebook Ads and Instagram Ads campaigns as briefed by the manager.
• Build audiences and creative variants for retargeting and lead generation campaigns; flag underperforming ad sets daily.
• Track spend against approved budgets and raise variances before they become overspend.

CRM and lead management

• Enter, tag and route enquiries, broker registrations and portal leads in the CRM within the agreed turnaround time.
• Maintain source attribution on every record; run weekly hygiene checks on duplicates, missing sources and stalled leads.
• Keep live inventory portals updated with current availability and pricing as instructed.

Email marketing

• Build and schedule drip campaign emails and newsletters in the email platform from approved copy and creative.
• Maintain broker and buyer lists, segmentation and unsubscribe compliance.
• Report open, click and reply rates after each send.

Reporting and competitor monitoring

• Compile weekly performance data (CPC, CTR, cost per lead, conversion rates) into the standard reporting template.
• Maintain the competitor tracker: campaigns, pricing moves, launches and messaging observed each week.
• Contribute to the monthly performance and benchmarking report prepared by the manager.

Landing pages

• Build and update landing pages in Unbounce from approved layouts and copy; run pre-launch checks on forms, tracking tags and mobile display.
• Draft ad-group-specific page copy for manager review.

WhatsApp and community support

• Provide first-line responses on the official Business WhatsApp within the agreed response window; elevate qualified leads and complaints to Sales or the manager.
• Log every WhatsApp conversation as a lead or enquiry in the CRM.
• Monitor comments and messages across social channels and flag issues or opportunities.

Content, social and website support

• Draft blog posts and vlog scripts for manager and Creative Manager review; publish approved content to the website and social channels.
• Maintain the content calendar and coordinate asset delivery with the Creative Manager.
• Keep property listings on the website accurate, complete and visually current; apply basic on-page SEO to new pages and listings.
• Degree or diploma in Marketing, Business, Communications or a related field.
• Around 1–3 years in a digital marketing or marketing coordinator role, or a strong internship record with hands-on ad platform exposure.
• Working familiarity with Google Ads and Meta Ads Manager; can set up a campaign from a brief.
• Experience entering and maintaining data in a CRM; attention to detail on attribution and records.
• Clear written English for customer replies, email builds and short-form web copy.
• Comfortable in Excel/Google Sheets for basic reporting.