Digital Marketing Lead

Emrill Services LLC; Dubai; Hybrid; AED 120,000 - 170,000; Full time

Job summary

Emrill Services LLC in Dubai seeks a Digital Marketing Lead to shape the brand and drive integrated campaigns across paid, content and design. This hybrid role blends strategic oversight with hands-on execution to grow awareness and measurable performance.

The ideal candidate will manage end-to-end campaigns, lead creative development, optimize SEO/SEM, and collaborate with agencies while maintaining brand consistency and a strong portfolio of branding and digital work.

Qualifications

• Bachelor's degree in Marketing, Design, Digital Media, Communications or related field.
• 5-8 years of experience in digital marketing and senior graphic design role.
• Proven experience managing digital campaigns and social media.
• Strong portfolio of branding and digital campaigns.
• Experience with SEO, Google Ads and social advertising.
• Knowledge of website management (WordPress or similar CMS).

Responsibilities

• Plan, execute and optimize paid online or lead generation campaigns across social media, Google Ads, email marketing, and other digital platforms.
• Manage SEO and SEM strategies to improve online visibility.
• Track and report analytics using tools such as Google Analytics and Meta Business Suite.
• Create and manage digital content calendars.

Skills

Brand management

Digital marketing

Campaign management

Content creation

Graphic design

SEO/SEM

Analytics

WordPress CMS

Education

Bachelor's degree in Marketing, Design, Digital Media, Communications

Tools

Google Analytics

Meta Business Suite

WordPress

CMS

Google Ads

Job description

The Digital Marketing Lead is a strategic and hands-on role responsible for leading the brand's visual identity, digital campaigns, and marketing execution. This hybrid role combines creative design expertise, digital content management, and selected strategic marketing responsibilities to ensure consistent branding, measurable performance, and increase brand awareness to support business growth.

The ideal candidate is both creative and analytical, with digital expertise capable of managing campaigns end-to-end, leadership capability and execution discipline.

Responsibilities

• Plan, execute and optimize paid online or lead generation campaigns across social media (LinkedIn, FB, Instagram, TikTok etc), Google Ads, email marketing, and other digital platforms.
• Manage SEO and SEM strategies to improve online visibility.
• Track and report analytics using tools such as Google Analytics and Meta Business Suite.

2. Content Development & Management

• Create and manage digital content calendars.
• Develop engaging content for social media, website and email campaigns.
• Oversee website updates and digital content improvements.

3. Graphic Design & Creative Oversight

• Design marketing materials including social media creatives, brochures, banners, presentations, and advertising materials
• Develop visual concepts and company-branded assets that align with brand guidelines
• Oversee multimedia content including videos, reels, and promotional graphics

4. Selected Marketing Manager Responsibilities

• Support in marketing planning and budgeting.
• Conduct competitor and market research.
• Manage timelines, external agencies, and vendor relationships.
• Support event marketing, exhibitions, and corporate campaigns from concept to execution.

Qualifications

• Bachelor's degree in Marketing, Design, Digital Media, Communications, or related field
• 5-8 years of experience in digital marketing and senior graphic design role
• Proven experience managing digital campaigns and social media platforms
• Strong portfolio showcasing branding and digital campaign work
• Experience with SEO, Google Ads and social media advertising
• Knowledge of website management (WordPress or similar CMS preferred)