Manager – Digital Marketing

Modon; Abu Dhabi Emirate; On-site; AED 312,000 - 502,000; Full time

Job summary

Modon Holding seeks a strategic Digital Marketing Lead to translate the group’s digital priorities into governed, measurable activity across the business segments. The role manages group social media channels, campaigns, and governance processes while safeguarding the brand and data integrity.

Reporting to the Associate Director, you’ll collaborate with Brand Marketing, Corporate Communications, Customer Service, IT and agencies to drive digital effectiveness, ensure compliance, and deliver

Qualifications

• Hands-on experience with Meta Business Suite and Ads Manager, Google Ads, GA4 and Google Tag Manager.
• Experience in campaign setup, tagging, conversion-event validation and performance troubleshooting.
• Equivalent relevant professional experience may be considered for strong digital-marketing capability.
• Postgraduate qualification or recognised professional digital-marketing certification is advantageous but not essential.

Responsibilities

• Manage the day-to-day operation of the Group’s corporate social media pages and campaigns.
• Develop and execute the Group social media strategy across relevant platforms with brand consistency.
• Use social listening and stakeholder feedback to identify opportunities and risks.
• Implement digital governance standards, approval workflows and KPI definitions.
• Prepare regular management reports covering performance against targets and budgets.

Skills

Meta Business Suite

Ads Manager

Google Ads

GA4

Google Tag Manager

Campaign setup

Performance troubleshooting

Education

Bachelor’s degree in marketing, communications, business administration, digital media or a related discipline

Job description

Manage and support the implementation of Modon Holding’s Group-wide digital strategy, converting approved strategic priorities into practical, governed, and measurable digital activity across Modon's business segments.

The role is responsible for the hands-on management of the Group’s social media channels and digital campaigns. It also supports the implementation of digital-governance processes, marketing-technology workflows, performance-marketing measurement standards and Group-wide performance reporting.

Working under the direction of the Associate Director, the position collaborates with business units, Corporate Communications, Brand Marketing, Customer Service, Legal, IT, Data and appointed agencies to improve digital effectiveness while protecting the Group’s brand, data, accounts and reputation.

• Support in converting the approved Group digital strategy into implementation plans, channel activity, campaigns and measurable initiatives.
• Prepare detailed delivery plans covering actions, owners, timelines, dependencies, approved budgets and success measures.
• Coordinate agreed digital initiatives with Group functions, business units and appointed agencies.
• Maintain delivery trackers and follow up with internal and external stakeholders to ensure agreed actions are completed.
• Monitor developments in digital platforms, marketing technology, audience behaviour and competitor activity, highlighting relevant opportunities or risks.

Group-wide Digital Media Governance

• Implement and maintain approved Group digital and social media policies, standards, playbooks, templates and operating procedures.
• Support in drafting or updating governance documents based on operational requirements and audit findings.
• Administer content-request, briefing, approval, publishing and escalation workflows across Group and business-unit activity.
• Maintain documented standards for account ownership, platform access, campaign naming, UTM conventions, content quality and KPI definitions.
• Conduct periodic operational audits of social media accounts, advertising accounts, content practices, tracking arrangements and agency compliance.
• Document governance, security, measurement and operational gaps and coordinate agreed corrective actions.
• Prepare and deliver onboarding materials, user guidance and practical training for Group and business-unit teams.

Group Social Media Management

• Work closely with the Group social media agency and directly manage the day-to-day operation of the Group’s corporate social media pages.
• Support the development of the Group social media strategy and execute the approved strategy across relevant platforms.
• Adapt content appropriately for different platforms, audiences and business requirements while maintaining Group brand consistency.
• Use social listening and community feedback to identify audience needs, sentiment changes, misinformation, emerging issues and content opportunities.

Content and Campaign Execution

• Ensure digital content complies with Group brand standards, factual requirements, intellectual-property and usage rights, accessibility expectations and platform policies.
• Prepare campaign briefs covering the objective, audience, proposition, channel role, creative requirements, timing, approved budget and measurement plan.
• Configure, launch, monitor and optimise digital campaigns directly where activity is managed in-house.
• Coordinate campaign setup and execution with appointed media, creative, content and social media agencies.
• Manage campaigns across Meta, Google and other approved platforms in accordance with the agreed channel plan and approved budget.
• Complete pre-launch checks covering creative assets, links, landing pages, tracking, targeting, exclusions, budgets, approvals and platform previews.
• Confirm that campaign naming, UTM parameters, conversion events and reporting requirements have been implemented correctly.
• Monitor budget pacing, delivery, audience quality, campaign performance and operational follow-up.

Measurement, Analytics and Optimisation

• Implement and maintain the approved Group digital KPI framework.
• Apply consistent KPI definitions, calculations, data sources, reporting frequencies and segmentation rules.
• Maintain campaign-tagging, UTM, conversion-event, dashboard and reporting standards.
• Work with relevant teams to validate analytics, platform pixels, tags, events, consent behaviour and CRM or offline feedback where applicable.
• Use platform testing and debugging tools to confirm that events fire correctly and that relevant values, parameters and consent states are captured.
• Evaluate lead, enquiry and conversion quality rather than relying only on traffic, engagement or cost-per-lead figures.
• Prepare regular management reports covering performance against targets, approved budget pacing, material changes, data limitations, insights and recommended actions.
• Identify tracking, data-quality or reporting issues and coordinate their resolution with agencies, IT, Data or other responsible teams.

Account Security, Risk and Incident Coordination

• Maintain a central register of Group social media, advertising and analytics accounts, including their purpose, ownership, administrators, agencies and connected assets.
• Confirm that accounts are organisation-owned and use role-based access, least-privilege permissions and multifactor authentication.
• Identify and report shared passwords, uncontrolled personal ownership, excessive permissions and other access risks..
• During incidents, capture evidence, apply the approved severity matrix, notify the appropriate stakeholders and maintain a decision log.
• Implement approved response, content-pausing or platform actions following stakeholder direction.

Stakeholder, Agency and Vendor Coordination

• Act as the day-to-day operational digital-marketing contact for Group and business-unit stakeholders.
• Coordinate digital activity with Brand, Corporate Communications, Customer Service, Legal, IT, Data, Procurement and relevant commercial teams.
• Administer agreed agency and vendor scopes, deliverables, service levels, quality standards and reporting requirements.
• Track agency actions, campaign delivery, content development, performance reporting and outstanding issues.
• Document processes and provide practical knowledge-sharing to relevant internal teams.

Qualifications

• Bachelor’s degree in marketing, communications, business administration, digital media or a related discipline.
• Hands-on experience with Meta Business Suite and Ads Manager, Google Ads, GA4 and Google Tag Manager, including campaign setup, tagging, conversion-event validation and performance troubleshooting.
• Equivalent relevant professional experience may be considered where the candidate demonstrates strong hands-on digital-marketing capability.
• A relevant postgraduate qualification, MBA or recognised professional digital-marketing certification is advantageous but not essential.

Experience

• Minimum of 7 years of relevant digital-marketing experience, including substantial hands-on platform and campaign execution.
• Demonstrated experience implementing digital strategy through practical channel plans, campaigns, workflows and measurable activity.
• Experience working across multiple brands, business units, markets or a complex matrix organisation.
• Proven experience managing corporate or multi-brand social media channels.
• Experience implementing digital governance standards, approval workflows, account controls or operating procedures.
• Hands-on experience with paid-media planning, campaign setup, optimisation and reporting.
• Experience working with digital analytics, campaign tagging, conversion tracking and management dashboards.
• Experience coordinating creative, media, social media, technology or content agencies.
• Demonstrated evidence of improving campaign performance, social media outcomes, operational processes or measurement quality.