Digital Content Specialist - IKEA SINYAR Graduate Program

AlFuttaim; Dubai; On-site; AED 60,000 - 90,000; Full time

Benefits offered by this job

SINYAR Graduate Program

Career development opportunities

Job summary

IKEA Dubai via the SINYAR Graduate Program is seeking a Digital Content Specialist to craft and optimize customer-facing content across IKEA’s digital channels, including web, apps, email, and WhatsApp. The role focuses on brand-consistent messaging, SEO, and enhancing the online customer experience.

Ideal for fresh graduates or those with up to 1 year of relevant experience, the program offers hands-on exposure to cross-functional teams in digital marketing, merchandising, and customer

Job description

Digital Content Specialist - IKEA SINYAR Graduate Program Job Snapshot Role: Digital Content Specialist Location: Dubai, United Arab Emirates Industry: Retail Function: Content Management Experience: Fresh graduate or up to 1 year of relevant experience Job Type: Full Time Work Arrangement: On-site

Job Details Country: United Arab Emirates City: Dubai Industry: Retail Function: Content Management Salary: Not disclosed Gender: No Preference Candidate Nationality: Not specified Job Type: Full Time Work Arrangement: On-site

Position Overview

Al-Futtaim Retail is seeking a Digital Content Specialist to join IKEA in Dubai, United Arab Emirates, through its SINYAR Graduate Program. This entry-level Retail opportunity is designed for fresh graduates and early-career professionals interested in digital content creation, e-commerce, copywriting, and customer engagement. The Digital Content Specialist will create, edit, and optimize customer-facing content across IKEA 's digital channels, including websites, mobile applications, email, push notifications, and WhatsApp. The role supports digital marketing campaigns, product communications, and commercial activities while maintaining consistent brand messaging and improving the online customer experience. Through the SINYAR Graduate Program, the successful candidate will gain hands-on business experience, develop professional capabilities, and collaborate with teams across digital marketing, merchandising, customer experience, and commercial operations.

Key Responsibilities

• Digital Content Creation and Copywriting - Write, edit, and optimize customer-facing digital content across IKEA 's website, mobile application, email, push notifications, and WhatsApp.
• Develop engaging content that supports customer interaction, product discovery, and online conversion.
• Adapt campaign messaging, product information, and service communications for different digital platforms.
• Maintain consistency with IKEA 's brand tone of voice and communication guidelines.
• Ensure digital content is clear, relevant, and aligned with customer needs.
• Support effective product and promotional communication across digital customer touchpoints.
• Campaign Content Planning and Execution - Assist with digital content planning based on commercial priorities, content calendars, and campaign schedules.
• Coordinate content requirements for seasonal promotions, product launches, and commercial campaigns.
• Work with Merchandising teams to support global product launches and new product releases.
• Collaborate with Marketing, Commercial, Customer Experience, and Digital teams to ensure consistent campaign messaging.
• Support timely preparation and delivery of content for planned digital activities.
• Help maintain alignment between digital communications and retail trading priorities.
• Search Engine Optimization and Content Performance - Apply search engine optimization (SEO) principles and digital content best practices to improve content visibility.
• Optimize written content to support customer engagement and digital performance.
• Review customer insights and content performance data to identify improvement opportunities.
• Monitor customer behaviour across digital channels to understand engagement patterns.
• Use available performance information to refine messaging and improve content effectiveness.
• Contribute to ongoing improvements in the digital customer experience.
• Cross-Functional Collaboration - Work with internal stakeholders to develop content aligned with business objectives.
• Support collaboration between digital content, merchandising, marketing, and customer experience teams.
• Participate in cross-functional projects involving copywriting, customer communications, and digital content delivery.
• Coordinate content-related activities with relevant teams to support consistent execution.
• Gain practical experience across multiple digital platforms and retail business functions.
• Contribute ideas and support initiatives that improve customer-facing digital communications.

Required Qualifications and Eligibility

• Bachelor 's degree in Marketing, Communications, Journalism, or a related discipline.
• Minimum GPA of 2.8 or above is mandatory.
• Fresh graduates are eligible to apply.
• Candidates with up to 1 year of relevant professional experience will also be considered.
• Applicants with previous experience must still meet the minimum GPA requirement of 2.8.
• Good written communication skills in English and Arabic.
• Strong interest in digital content creation, copywriting, and customer engagement.
• Familiarity with SEO, content management systems, Adobe InCopy, or Adobe InDesign is an advantage.

Required Skills and Competencies

• Strong written communication and content development skills.
• Creative approach to digital storytelling and customer-focused messaging.
• Interest in e-commerce, digital marketing, and online customer experiences.
• Ability to adapt content for different digital platforms and communication formats.
• Good attention to detail when writing, editing, and reviewing content.
• Willingness to learn SEO and digital content optimization techniques.
• Collaborative working style and effective interpersonal communication.
• Ability to work in a fast-paced digital environment.
• Interest in using customer insights and performance information to improve content.
• Proactive attitude and readiness to develop professional skills through practical experience.

Your SINYAR Graduate Program Journey

The SINYAR Graduate Program is Al-Futtaim 's structured development initiative, combining defined business responsibilities with professional learning and practical experience. As a Digital Content Specialist within IKEA, you will contribute to real digital and commercial activities while developing your understanding of content management, customer communications, e-commerce, and retail marketing.

The program provides opportunities to collaborate with experienced professionals, participate in cross-functional activities, and build practical skills across digital channels.

Through this development journey, participants will strengthen their professional capabilities while gaining experience that supports longer-term career progression within Al-Futtaim Retail.

Reporting Structure

Reports to: Digital Channel Performance Manager Internal Band: F

About Al-Futtaim Retail

Al-Futtaim Retail is part of Al-Futtaim Group, a diversified privately held regional business established in the 1930s and headquartered in Dubai, United Arab Emirates. The Group operates across more than 20 countries in the Middle East, Asia, and Africa, with business activities spanning automotive, financial services, real estate, retail, and healthcare. Al-Futtaim Retail operates and partners with internationally recognized retail brands, including IKEA, delivering products and customer experiences through physical stores and digital channels. The business focuses on customer service, digital innovation, commercial development, and collaboration across its retail operations. Through initiatives such as the SINYAR Graduate Program, Al-Futtaim supports the professional development of emerging talent while providing opportunities to contribute to meaningful business activities.