Digital Channels Lead - Luxury Hospitality Content

Wynn Al Marjan Island; Dubai; Sur place; AED 180 000 - 240 000; Plein temps

Résumé du poste

Wynn Al Marjan Island is seeking an Assistant Manager – Digital Channels to lead the digital content strategy for the new resort. You will own content across CMS, DAM, website, mobile app and CRM, and coordinate with multiple departments to deliver on time.

You will build a master content calendar, oversee publishing and QA, manage metadata and localization, and drive performance-driven improvements while ensuring Wynn brand and privacy standards are met.

Qualifications

• Minimum 3 years of experience in digital content management across multiple platforms.
• Proven track record owning content operations for luxury/hospitality brands, including pre-opening or relaunch.
• Hands-on proficiency with enterprise CMS and DAM platforms; experience with Contentful/Cloudinary is a plus.
• Strong editorial and proofreading skills with knowledge of SEO, metadata and structured data.
• Excellent organisation and ability to manage workflows across stakeholders; strong cross‑department collaboration.
• Fluent in English; additional languages are a plus.

Responsabilités

• Own central digital content across resort systems, ensuring a single source of truth.
• Manage content within CMS, DAM, website, mobile app, booking engine and CRM platforms.
• Build and maintain a master content calendar for campaigns, offers and events.
• Oversee publishing, QA, link checking and pre-launch testing across desktop, mobile and app.
• Maintain asset library with naming conventions, tagging, metadata and rights tracking.
• Define content standards, approval workflows, access levels and version control.
• Oversee multi-language content and optimise for search and AI discovery.
• Collaborate with Rooms, F&B, Spa, Entertainment, Gaming, Revenue, PR and IT to deliver content.
• Track content performance and refine messaging, structure and calls to action.
• Ensure brand compliance, accessibility and data privacy in all published content.

Connaissances

Digital content management

CMS & DAM

Contentful/Cloudinary

SEO & metadata

Editorial judgement

English fluency

Outils

CRM tools

Email tools

Social publishing

Description du poste

Wynn Al Marjan Island is seeking an Assistant Manager – Digital Channels to lead the digital content strategy for the new resort. You will own content across CMS, DAM, website, mobile app and CRM, and coordinate with multiple departments to deliver on time.

You will build a master content calendar, oversee publishing and QA, manage metadata and localization, and drive performance-driven improvements while ensuring Wynn brand and privacy standards are met.