Assistant Manager Digital Channels - Digital Marketing

Wynn Al Marjan Island; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Wynn Al Marjan Island is seeking an Assistant Manager – Digital Channels to lead the digital content strategy for the new resort. You will own content across CMS, DAM, website, mobile app and CRM, and coordinate with multiple departments to deliver on time.

You will build a master content calendar, oversee publishing and QA, manage metadata and localization, and drive performance-driven improvements while ensuring Wynn brand and privacy standards are met.

Qualifications

• Minimum 3 years of experience in digital content management across multiple platforms.
• Proven track record owning content operations for luxury/hospitality brands, including pre-opening or relaunch.
• Hands-on proficiency with enterprise CMS and DAM platforms; experience with Contentful/Cloudinary is a plus.
• Strong editorial and proofreading skills with knowledge of SEO, metadata and structured data.
• Excellent organisation and ability to manage workflows across stakeholders; strong cross‑department collaboration.
• Fluent in English; additional languages are a plus.

Responsibilities

• Own central digital content across resort systems, ensuring a single source of truth.
• Manage content within CMS, DAM, website, mobile app, booking engine and CRM platforms.
• Build and maintain a master content calendar for campaigns, offers and events.
• Oversee publishing, QA, link checking and pre-launch testing across desktop, mobile and app.
• Maintain asset library with naming conventions, tagging, metadata and rights tracking.
• Define content standards, approval workflows, access levels and version control.
• Oversee multi-language content and optimise for search and AI discovery.
• Collaborate with Rooms, F&B, Spa, Entertainment, Gaming, Revenue, PR and IT to deliver content.
• Track content performance and refine messaging, structure and calls to action.
• Ensure brand compliance, accessibility and data privacy in all published content.

Skills

Digital content management

CMS & DAM

Contentful/Cloudinary

SEO & metadata

Editorial judgement

English fluency

Tools

CRM tools

Email tools

Social publishing

Job description

Job Description:

Job Description

About Wynn Al Marjan Island:

Wynn Al Marjan Island will be the first integrated resort in the UAE. Set to open in 2027, the resort will be located 50 miles from Dubai International Airport in the emirate of Ras Al Khaimah. The resort will offer 1,530 rooms and suites, 22 restaurants, lounges, and bars, a theater, and a beach club. It will feature multiple swimming and wading pools, a five‑star spa, a salon, a shopping promenade, and a celebrations and events center.

About The Position

Wynn Al Marjan Island is currently seeking an Assistant Manager – Digital Channels to join our Digital Marketing Team.

Responsibilities

• Content Ownership: Act as the central owner of digital content across all resort systems, ensuring one consistent source of truth for text, imagery, video and offers.
• System Coverage: Manage content within the CMS, digital asset management library, website, mobile app, booking engine, CRM/email platform, dining and spa reservation systems, digital signage and third‑party listings.
• Content Calendar: Build and maintain a master content calendar covering campaigns, offers, seasonal moments, openings and F&B, spa, gaming and entertainment activity.
• Publishing & Quality Control: Manage day-to-day publishing, scheduling and updates, with rigorous proofing, link checking and pre‑launch QA across desktop, mobile and app.
• Asset & Metadata Management: Maintain the digital asset library with clear naming conventions, tagging, metadata, usage rights and expiry tracking so approved assets are easy to find and reuse.
• Governance & Workflow: Define content standards, approval workflows, access levels and version control, and train contributing teams on how to request and deliver content.
• Localisation & Search: Oversee multi‑language and market‑specific content, and ensure all content is optimised for search and AI discovery through strong structure, metadata and schema.
• Cross‑Functional Collaboration: Partner with Rooms, F&B, Spa, Entertainment, Gaming, Revenue Management, PR and IT to capture content requirements early and deliver on time.
• Performance Review: Track how content performs across channels and use insight to refine messaging, page structure, imagery and calls to action.
• Brand & Compliance: Ensure all published content meets Wynn brand guidelines, accessibility standards, licensing terms, responsible gaming requirements and data privacy regulations.

About You

• Minimum 3 years of experience in digital content management, with at least 2 years managing content across multiple connected platforms.
• Proven track record of owning content operations for a luxury, hospitality or multi‑outlet brand, ideally including a pre‑opening or major relaunch.
• Hands‑on proficiency with enterprise CMS and DAM platforms, CRM/email tools, booking engines and social publishing tools; experience with Contentful, Cloudinary or similar is an advantage.
• Strong editorial and copy judgement, with excellent proofreading skills and a working knowledge of SEO, metadata, structured data and digital UX.
• Highly organised, with proven ability to run content workflows, approval processes and version control across multiple stakeholders.
• Confident collaborating across departments and with external agencies, and comfortable managing competing priorities to tight deadlines.
• Fluency in English; Arabic, Russian, Mandarin or additional languages are a plus.

About Wynn Al Marjan Island’s Benefits

We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package and as well as incentive programs, and other employee benefits . The result is a package that makes this role highly attractive to outstanding applicant s seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.