Assistant Manager Digital Channels - Digital Marketing

Wynn Al Marjan Island; Abu Dhabi; On-site; AED 180,000 - 260,000; Full time

Job summary

Wynn Al Marjan Island in Abu Dhabi seeks a Content Owner to lead digital content across all resort systems, ensuring a single source of truth for text, imagery, video and offers.

You will manage CMS, DAM, CMS platforms, CRM/email tools, booking engines, and social publishing, coordinating with Rooms, F&B, Spa, Gaming, and IT to deliver timely, SEO-friendly content in multiple languages. A proven track record in content governance and publishing workflows is essential.

Qualifications

• Minimum 3 years of experience in digital content management across multiple platforms.
• Experience owning content operations for luxury/hospitality brands, including pre-opening or relaunches.
• Hands-on with enterprise CMS and DAM platforms; familiarity with CRM/email and booking engines.
• Strong editorial judgement, proofreading, and understanding of SEO, metadata, structured data and digital UX.
• Organised with content workflows, approvals, version control, and deadlines.
• Fluent in English; other languages are a plus.

Responsibilities

• Act as the central owner of digital content across all resort systems.
• Manage content within the CMS, DAM, website, mobile app, booking engine, CRM, email, and more.
• Build and maintain a master content calendar for campaigns, offers, and seasonal moments.
• Oversee publishing, QA, and proofing across desktop, mobile and app.
• Maintain asset metadata, usage rights and expiry tracking.
• Define content standards, workflows, approvals, and version control.
• Lead localisation across languages and optimise content for search and AI discovery.
• Collaborate with Rooms, F&B, Spa, Entertainment, Gaming, Revenue, PR, and IT.
• Track content performance and refine messaging and calls to action.

Skills

Content management

CMS

DAM platforms

SEO

Metadata

Localization

Cross-functional collaboration

Proofreading

English fluency

Project management

Tools

Contentful

Cloudinary

Job description

The primary duties and responsibilities of this role are

Content Ownership

Act as the central owner of digital content across all resort systems ensuring one consistent source of truth for text imagery video and offers

System Coverage

Manage content within the CMS digital asset management library website mobile app booking engine CRM email platform dining and spa reservation systems digital signage and third-party listings

Content Calendar

Build and maintain a master content calendar covering campaigns offers seasonal moments openings and F amp B spa gaming and entertainment activity

Publishing amp Quality Control

Manage day-to-day publishing scheduling and updates with rigorous proofing link checking and pre-launch QA across desktop mobile and app

Asset amp Metadata Management

Maintain the digital asset library with clear naming conventions tagging metadata usage rights and expiry tracking so approved assets are easy to find and reuse

Governance amp Workflow

Define content standards approval workflows access levels and version control and train contributing teams on how to request and deliver content

Localisation amp Search

Oversee multi-language and market-specific content and ensure all content is optimised for search and AI discovery through strong structure metadata and schema

Cross-Functional Collaboration

Partner with Rooms F amp B Spa Entertainment Gaming Revenue Management PR and IT to capture content requirements early and deliver on time

Performance Review

Track how content performs across channels and use insight to refine messaging page structure imagery and calls to action

Brand amp Compliance

Ensure all published content meets Wynn brand guidelines accessibility standards licensing terms responsible gaming requirements and data privacy regulations

The ideal candidate for this position will have the following experience and qualifications:

• Minimum 3 years of experience in digital content management, with at least 2 years managing content across multiple connected platforms.
• Proven track record of owning content operations for a luxury, hospitality or multi-outlet brand, ideally including a pre-opening or major relaunch.
• Hands-on proficiency with enterprise CMS and DAM platforms, CRM/email tools, booking engines and social publishing tools; experience with Contentful, Cloudinary or similar is an advantage.
• Strong editorial and copy judgement, with excellent proofreading skills and a working knowledge of SEO, metadata, structured data and digital UX.
• Highly organised, with proven ability to run content workflows, approval processes and version control across multiple stakeholders.
• Confident collaborating across departments and with external agencies, and comfortable managing competing priorities to tight deadlines.
• Fluency in English; Arabic, Russian, Mandarin or additional languages are a plus.