Web Merchandising Specialist — Digital Channel (Dubai)

AlFuttaim; Dubai; On-site; AED 134,000 - 201,000; Full time

Job summary

Al-Futtaim is seeking a Digital Channel Merchandiser - Web in Dubai to optimize IKEA's online presence. You will manage homepage, landing pages, product listings, and content planning to drive engagement and online sales across web and app channels.

The role requires strong ecommerce know-how, data interpretation, and a mobile-first mindset to improve navigation, product visibility, and promotional performance in a fast-moving retail environment.

Qualifications

• Experience in ecommerce, web merchandising, online retail, digital channel management, or product content merchandising.
• Ability to analyze sales data, website traffic, search metrics, and customer behavior to guide merchandising decisions.
• Strong knowledge of digital merchandising methods and ecommerce trading practices.
• Experience with homepage content, landing pages, product categorization, and campaign execution.

Responsibilities

• Merchandise the IKEA website and app in a engaging, commercial, and customer-friendly way.
• Manage homepage, landing page, campaign, and seasonal content in line with promotions and marketing priorities.
• Optimize product listing pages based on customer journey needs, commercial priorities, IKEA global guidelines, and local market relevance.
• Coordinate weekly, monthly, and bi-monthly ecommerce reporting with clear insights and actionable recommendations.
• Work with range, SEO, SEM, marketing, and digital teams to create engaging product content and search-friendly product descriptions.
• Reflect local life-at-home knowledge in digital range presentation while maintaining the IKEA way of merchandising.

Skills

Digital merchandising

Web merchandising

Ecommerce merchandising

Online product presentation

SEO content

Data interpretation

Customer journey

Cross-functional collaboration

Campaign execution

Mobile-first design

UX best practices

Product range planning

Analytics

Content planning

SEO product content

Education

High School Diploma

Job description

Al-Futtaim is seeking a Digital Channel Merchandiser - Web in Dubai to optimize IKEA's online presence. You will manage homepage, landing pages, product listings, and content planning to drive engagement and online sales across web and app channels.

The role requires strong ecommerce know-how, data interpretation, and a mobile-first mindset to improve navigation, product visibility, and promotional performance in a fast-moving retail environment.