Data-Driven Marketing Analytics Lead

The Emirates Group; Dubai; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Travel benefits

Discounts on flights and hotels

Tax-free salary

Job summary

Emirates Group is seeking a Marketing Analytics Specialist to capture, analyze and disseminate marketing data across CCM&B. You will design analytics solutions, build dashboards, and support real-time data-driven decisions for campaign planning and optimisation.

You will work with cross-functional teams, source data from multiple channels and develop predictive models for regional and cross-channel planning while ensuring data quality and privacy by design.

Qualifications

• 8+ years experience in digital marketing analytics in a global org.
• Google Analytics Certification highly desired.
• Degree or honours in Engineering, Digital Marketing, E-Commerce or equivalent.

Responsibilities

• Understand requirements for tracking, measurement and reporting across CCM&B teams.
• Define and implement marketing taxonomy to track data accurately.
• Build automated dashboards, reports and scorecards for self-service use.
• Support campaign planning and in-flight optimization with data.
• Develop predictive and forecasting models for planning and investment decisions.
• Facilitate A/B testing and impact analysis on product releases.
• Monitor data quality and ensure privacy and security considerations.

Skills

Google Analytics

SQL

BigQuery

Data visualization

Multi-touch attribution

Cross-device journeys

Visitor cohorts

BI tools

Paid Search

Affiliate Marketing

Email Marketing

Display Marketing

A/B Testing

Education

Bachelor degree or honours (12+3) in Eng/Marketing/E-com

Tools

Doubleclick

Salesforce (Email Marketing)

UX analytics platforms

Google BigQuery

Google Cloud Platform

MicroStrategy

Tableau

Job description

Emirates Group is seeking a Marketing Analytics Specialist to capture, analyze and disseminate marketing data across CCM&B. You will design analytics solutions, build dashboards, and support real-time data-driven decisions for campaign planning and optimisation.

You will work with cross-functional teams, source data from multiple channels and develop predictive models for regional and cross-channel planning while ensuring data quality and privacy by design.