Marketing Analytics Specialist

Emirates Airlines - Other locations; Dubai; On-site; AED 350,000 - 600,000; Full time

Job summary

Emirates Marketing Analytics Specialist role in Dubai focuses on capturing, analyzing and sharing marketing data to enable data-driven decisions across CCM&B. You will collaborate with Strategic Planners, Customer Insights and Customer Strategy & Retention to define requirements and implement analytics solutions.

You will build dashboards, establish tracking frameworks, source data from agencies and partners, and develop predictive models for regional campaigns while ensuring data quality and

Qualifications

• Degree or Honours (12+3 or equivalent) preferably in Engineering, Digital Marketing, E-Commerce or equivalent.
• Google Analytics Certification highly desired
• 8+ years experience in a digital marketing analytics in a global organization.

Responsibilities

• Understand requirements for tracking, measurement and reporting across CCM&B teams.
• Support tagging and tracking; define analytics frameworks and ensure correct setup by agencies, third parties and internal teams.
• Source data on campaign performance with third parties and internal teams; track KPIs for in-flight optimisation and post-campaign learnings.
• Build automated dashboards, reports and scorecards for self-service use across CCM&B; train teams to use reports.
• Develop predictive and forecasting models to support marketing planning and investment decisions.
• Facilitate A/B testing and multivariate tests to inform data-driven decisions and iterations.
• Monitor data quality and privacy compliance within Emirates Group.

Skills

Google Analytics Certification

SQL

BigQuery

Google Cloud Platform

Tableau

Digital marketing analytics

A/B testing

Education

Bachelor's or Honours degree (12+3) in Engineering / Digital Marketing / E-Commerce

Tools

DoubleClick

Salesforce (Email Marketing)

UX analytics tools

Job description

Job Purpose

Our Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike!

Marketing Analytics Specialist

The role of the Marketing Analytics Specialist is responsible for ensuring the capture, analysis and dissemination of marketing and user experience data to ensure teams across CCM&B can make real-time, data-driven decisions. They will work closely with Strategic Planners, Customer Insights and Customer Strategy & Retention to identify data capture requirements and, along with inputs from relevant teams across the department, design and implement analytics solutions.

In this role, you will:

• Understand requirements for tracking, measurement and reporting across CCM&B teams.
• Support teams across CCM&B through proper tagging and tracking, developing the guidelines and frameworks and ensuring the correct setup by agencies, third parties and internal teams. Define and implement marketing taxonomy to track data in an accurate manner.
• Work closely with third parties, partners, suppliers, technology platforms and others to source data on performance of campaigns and programs. Ensure KPIs relevant to the CCMB teams can be tracked and measured, such that they can be used in-flight for optimisation, post-campaign to gather learnings, or at the start of new campaigns/programs to develop strategies.
• Work with teams across CCM&B to understand and develop measurement KPIs and set up tracking and measurement. Document measurement frameworks, KPI development and reporting inputs for reference by all teams within CCM&B as needed.
• Build automated dashboards, reports and scorecards for self-service use across the CCMB department. Train and support teams across CCM&B in understanding and utilizing the reports to make data-backed investment and marketing planning decisions.
• Support campaign planning and in-flight optimisation by providing relevant data to Strategic Planners to support recommendations in response to briefs.
• Develop predictive and forecasting models to support marketing planning and investment decisions across regions and channels.
• Facilitate A/B Testing, multivariate tests and impact analysis on product releases through proper analytics setup, tracking and reporting in order to inform data-driven decisions and successive iterations as needed.
• Monitor data quality, raising any quality issues with the appropriate teams within CCM&B or externally to the vendors. Document and track these requests, updating impacted teams along the process.
• Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network Liaison within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role.

Qualifications

To be considered for this role, you must meet the below requirements:

• A completed Degree or Honours (12+3 or equivalent) preferably in Engineering, Digital Marketing, E-Commerce or equivalent.
• Google Analytics Certification highly desired
• 8+ years experience in a digital marketing analytics in a global organization.

Knowledge/skills:

• A deep understanding of performance driven Digital Marketing Channels like Paid Search, Affiliate Marketing, Email Marketing, Display Marketing etc.
• Advanced knowledge of Google Analytics Tracking and reporting like conversion tracking, goals, segmentations, third party.
• Basic knowledge of tools used by different digital marketing channels like Doubleclick, Salesforce (Email Marketing), and UX analytics platforms
• Intermediate query writing skills and knowledge of SQL, Google Big Query, Google cloud platform etc.
• Intermediate understanding of different BI tools like Microstrategy and tableau etc.
• Basic knowledge of advanced marketing analytics concepts like Multi-touch attribution, cross-device journeys, visitor cohorts etc.

At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity,

Salary & benefits

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers