Marketing Analytics Specialist

The Emirates Group; Dubai; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Travel benefits

Discounts on flights and hotels

Tax-free salary

Job summary

Emirates Group is seeking a Marketing Analytics Specialist to capture, analyze and disseminate marketing data across CCM&B. You will design analytics solutions, build dashboards, and support real-time data-driven decisions for campaign planning and optimisation.

You will work with cross-functional teams, source data from multiple channels and develop predictive models for regional and cross-channel planning while ensuring data quality and privacy by design.

Qualifications

• 8+ years experience in digital marketing analytics in a global org.
• Google Analytics Certification highly desired.
• Degree or honours in Engineering, Digital Marketing, E-Commerce or equivalent.

Responsibilities

• Understand requirements for tracking, measurement and reporting across CCM&B teams.
• Define and implement marketing taxonomy to track data accurately.
• Build automated dashboards, reports and scorecards for self-service use.
• Support campaign planning and in-flight optimization with data.
• Develop predictive and forecasting models for planning and investment decisions.
• Facilitate A/B testing and impact analysis on product releases.
• Monitor data quality and ensure privacy and security considerations.

Skills

Google Analytics

SQL

BigQuery

Data visualization

Multi-touch attribution

Cross-device journeys

Visitor cohorts

BI tools

Paid Search

Affiliate Marketing

Email Marketing

Display Marketing

A/B Testing

Education

Bachelor degree or honours (12+3) in Eng/Marketing/E-com

Tools

Doubleclick

Salesforce (Email Marketing)

UX analytics platforms

Google BigQuery

Google Cloud Platform

MicroStrategy

Tableau

Job description

Job PurposeOur Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike!The role of the Marketing Analytics Specialist is responsible for ensuring the capture, analysis and dissemination of marketing and user experience data to ensure teams across CCM&B can make real-time, data-driven decisions. They will work closely with Strategic Planners, Customer Insights and Customer Strategy & Retention to identify data capture requirements and, along with inputs from relevant teams across the department, design and implement analytics solutions.In this role, you will:Understand requirements for tracking, measurement and reporting across CCM&B teams.Support teams across CCM&B through proper tagging and tracking, developing the guidelines and frameworks and ensuring the correct setup by agencies, third parties and internal teams. Define and implement marketing taxonomy to track data in an accurate manner.Work closely with third parties, partners, suppliers, technology platforms and others to source data on performance of campaigns and programs. Ensure KPIs relevant to the CCMB teams can be tracked and measured, such that they can be used in-flight for optimisation, post-campaign to gather learnings, or at the start of new campaigns/programs to develop strategies.Work with teams across CCM&B to understand and develop measurement KPIs and set up tracking and measurement. Document measurement frameworks, KPI development and reporting inputs for reference by all teams within CCM&B as needed.Build automated dashboards, reports and scorecards for self-service use across the CCMB department. Train and support teams across CCM&B in understanding and utilizing the reports to make data-backed investment and marketing planning decisions.Support campaign planning and in-flight optimisation by providing relevant data to Strategic Planners to support recommendations in response to briefs.Develop predictive and forecasting models to support marketing planning and investment decisions across regions and channels.Facilitate A/B Testing, multivariate tests and impact analysis on product releases through proper analytics setup, tracking and reporting in order to inform data-driven decisions and successive iterations as needed.Monitor data quality, raising any quality issues with the appropriate teams within CCM&B or externally to the vendors. Document and track these requests, updating impacted teams along the process.Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network Liaison within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role.QualificationTo be considered for this role, you must meet the below requirements:A completed Degree or Honours (12+3 or equivalent) preferably in Engineering, Digital Marketing, E-Commerce or equivalent.Google Analytics Certification highly desired8+ years experience in a digital marketing analytics in a global organization.Knowledge/skills:A deep understanding of performance driven Digital Marketing Channels like Paid Search, Affiliate Marketing, Email Marketing, Display Marketing etc.Advanced knowledge of Google Analytics Tracking and reporting like conversion tracking, goals, segmentations, third party.Basic knowledge of tools used by different digital marketing channels like Doubleclick, Salesforce (Email Marketing), and UX analytics platformsIntermediate query writing skills and knowledge of SQL, Google Big Query, Google cloud platform etc.Intermediate understanding of different BI tools like Microstrategy and tableau etc.Basic knowledge of advanced marketing analytics concepts like Multi-touch attribution, cross-device journeys, visitor cohorts etc.At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team!Salary & benefitsJoin us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers