Marketing Analytics Specialist

Emirates; Dubai; On-site; AED 300,000 - 450,000; Full time

Benefits offered by this job

Flight and hotel discounts

Tax-free salary

Job summary

Emirates is seeking a Marketing Analytics Specialist to capture, analyze and disseminate marketing and user experience data for real-time, data-driven decisions across CCM&B. You will collaborate with Strategic Planners, Customer Insights and Retention to design analytics solutions and ensure accurate data capture and reporting.

The role involves tagging, KPI development, building automated dashboards, and supporting campaign planning and optimization with insights across regions and channels.

Qualifications

• Degree or Honours in Marketing, Analytics, or a related field.
• Google Analytics certification highly desired.
• 8+ years of experience in digital marketing analytics in a global organization.

Responsibilities

• Define tagging and tracking requirements across CCM&B; develop frameworks and ensure proper setup by agencies and internal teams.
• Create and maintain measurement KPIs and reporting inputs for all CCM&B teams.
• Build automated dashboards and scorecards for self-service use across the department.
• Support campaign planning and in-flight optimization with data-driven insights.
• Develop predictive models for marketing planning and investment decisions.

Skills

Marketing analytics

SQL

Google Analytics

A/B testing

Data visualization

Education

Bachelor's degree

Tools

DoubleClick

Salesforce Marketing Cloud

Google BigQuery

Tableau

UX analytics tools

Job description

Job Description:

Job Purpose

Our Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike!

The role of the Marketing Analytics Specialist is responsible for ensuring the capture, analysis and dissemination of marketing and user experience data to ensure teams across CCM&B can make real-time, data-driven decisions. They will work closely with Strategic Planners, Customer Insights and Customer Strategy & Retention to identify data capture requirements and, along with inputs from relevant teams across the department, design and implement analytics solutions.

In This Role, You Will

• Understand requirements for tracking, measurement and reporting across CCM&B teams.
• Support teams across CCM&B through proper tagging and tracking, developing the guidelines and frameworks and ensuring the correct setup by agencies, third parties and internal teams. Define and implement marketing taxonomy to track data in an accurate manner.
• Work closely with third parties, partners, suppliers, technology platforms and others to source data on performance of campaigns and programs. Ensure KPIs relevant to the CCMB teams can be tracked and measured, such that they can be used in-flight for optimisation, post-campaign to gather learnings, or at the start of new campaigns/programs to develop strategies.
• Work with teams across CCM&B to understand and develop measurement KPIs and set up tracking and measurement. Document measurement frameworks, KPI development and reporting inputs for reference by all teams within CCM&B as needed.
• Build automated dashboards, reports and scorecards for self-service use across the CCMB department. Train and support teams across CCM&B in understanding and utilizing the reports to make data-backed investment and marketing planning decisions.
• Support campaign planning and in-flight optimisation by providing relevant data to Strategic Planners to support recommendations in response to briefs.
• Develop predictive and forecasting models to support marketing planning and investment decisions across regions and channels.
• Facilitate A/B Testing, multivariate tests and impact analysis on product releases through proper analytics setup, tracking and reporting in order to inform data-driven decisions and successive iterations as needed.
• Monitor data quality, raising any quality issues with the appropriate teams within CCM&B or externally to the vendors. Document and track these requests, updating impacted teams along the process.
• Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network Liaison within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role.

Qualification

• A completed Degree or Honours (12+3 or equivalent) preferably in Engineering, Digital Marketing, E-Commerce or equivalent.
• Google Analytics Certification highly desired
• 8+ years experience in a digital marketing analytics in a global organization.

Knowledge/skills

• A deep understanding of performance driven Digital Marketing Channels like Paid Search, Affiliate Marketing, Email Marketing, Display Marketing etc.
• Advanced knowledge of Google Analytics Tracking and reporting like conversion tracking, goals, segmentations, third party.
• Basic knowledge of tools used by different digital marketing channels like Doubleclick, Salesforce (Email Marketing), and UX analytics platforms
• Intermediate query writing skills and knowledge of SQL, Google Big Query, Google cloud platform etc.
• Intermediate understanding of different BI tools like Microstrategy and tableau etc.
• Basic knowledge of advanced marketing analytics concepts like Multi-touch attribution, cross-device journeys, visitor cohorts etc.

At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers.

Salary & benefits

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers