Data-Driven Marketing Strategy Lead

Emirates; Dubai; On-site; AED 150,000 - 210,000; Full time

Job summary

Emirates is seeking a Marketing Strategic Planner to support the MMC and CCM&B teams with analytics and data-driven insights for briefs and ad-hoc requests. You will collaborate with multiple marketing units to ensure campaigns have clear objectives and measurable outcomes, driving brand and commercial KPIs.

The role requires translating market data into strategic recommendations, building dashboards, and shaping marketing plans across customer segments and channels in a performance-driven

Qualifications

• Degree in marketing or related discipline.

Responsibilities

• Provide data-backed assessments of brand and commercial objectives and translate into actionable plans.
• Conduct in-depth market and customer data analysis to drive strategic marketing recommendations.
• Provide marketing recommendations across channels, budgets, and segments with measurable KPIs.
• Monitor regional trends and leverage segmentation to identify growth opportunities.
• Own dashboards, reports and scorecards to track campaign performance and ROI.
• Collaborate with insights, analytics and media teams to optimise campaigns.
• Champion data-driven, channel-agnostic marketing grounded in customer insights.

Skills

Clear communication

Strategy insights

Data-driven marketing

Campaign briefs

Agility

Trends analysis

Digital marketing

Media planning

Holistic communications

Strategic thinking

Google certification

Marketing tech (CRM, SFMC)

Education

Bachelor's degree in Marketing

Equivalent marketing discipline

Tools

Google Analytics

CRM platforms

SFMC

Job description

Emirates is seeking a Marketing Strategic Planner to support the MMC and CCM&B teams with analytics and data-driven insights for briefs and ad-hoc requests. You will collaborate with multiple marketing units to ensure campaigns have clear objectives and measurable outcomes, driving brand and commercial KPIs.

The role requires translating market data into strategic recommendations, building dashboards, and shaping marketing plans across customer segments and channels in a performance-driven