CRO Manager

UnionCoop; Dubai; On-site; AED 240,000 - 480,000; Full time

Job summary

UnionCoop is seeking a Conversion Rate Optimization (CRO) Manager to lead optimization across our app and website. You will partner with UX/UI, Product, and Engineering to identify friction, implement improvements, and drive measurable conversion growth from first click to checkout.

Required are 3–5 years in CRO or digital analytics, hands-on GA4/Hotjar/Optimizely/VWO experience, and strong data-driven decision skills.

Qualifications

• Bachelor's degree in a business or ecommerce field.
• Experience with GA4, Hotjar, Optimizely, VWO or similar.
• Strong analytical and problem-solving skills with data-driven insights.

Responsibilities

• Lead conversion rate optimization across app and website.
• Identify friction points and drive continual improvement in the digital funnel.
• Collaborate with UX/UI, Product, and Engineering teams.
• Develop and verify analytics data layer and event tracking.
• Set up and evaluate A/B tests to assess variants.

Skills

CRO

Digital Analytics

Data-driven

Analytical skills

Cross-functional

UX understanding

Problem-solving

Education

Bachelor’s degree in Business Administration, E-Commerce, or related field

Tools

Google Analytics GA4

Hotjar

Optimizely

VWO

A/B testing tools

Job description

We are looking for a Conversion Rate Optimization (CRO) Manager to join our E-Commerce team. This role is ideal for someone who thrives on turning user data into measurable conversion growth and enjoys owning the digital customer journey end-to-end — from first click to checkout.

The CRO Manager will lead conversion rate optimization efforts across our app and website, partnering closely with UX/UI, Product, and Engineering teams to identify friction points and drive continuous improvement across the digital funnel.

Key Responsibilities:

• Conduct heatmap analysis, session recordings, and user surveys to understand audience motivations and pain points
• Partner closely with UX/UI designers, product managers, and developers to implement conversion-focused improvements
• Manage the online journey funnel, overseeing all key conversion points
• Develop the analytical data layer of the app and website, working with the product team to verify that events are firing and being counted appropriately
• Evaluate A/B testing tools and set up continuous A/B tests to manage and assess different variants of the digital funnel
• Recommend tools and technologies to ensure proper tracking, analysis, and improvement initiatives

What We're Looking For:

• 3–5 years of experience in Conversion Rate Optimization (CRO), Digital Analytics, or a similar role.
• Hands-on experience with Google Analytics (GA4), Hotjar, Optimizely, VWO, or similar CRO and analytics platforms.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Solid understanding of customer behavior, user experience (UX), and conversion psychology.
• Experience collaborating with cross-functional teams, including Product, UX/UI, and Engineering.

Preferred Qualifications:

• Bachelor’s degree in Business Administration, Supply Chain, E-Commerce, or a related field.
• Experience within Grocery E-Commerce or other high-growth consumer digital businesses such as Amazon, Noon, Talabat, Careem, Deliveroo, InstaShop, or elGrocer is highly preferred.
• Experience developing analytics data layers and validating event tracking across web and mobile applications.
• Knowledge of A/B testing methodologies, multivariate testing, and statistical analysis.