Ecommerce Manager

BTF Group; Dubai; On-site; AED 150,000 - 200,000; Full time

Job summary

BTF Group is seeking an experienced E-commerce Manager to drive growth and operations for their online platform. This role focuses on the Middle Eastern market, particularly the UAE, and involves developing performance-driven marketing campaigns, managing teams, and executing brand strategies.

The ideal candidate will have a deep expertise in digital marketing, operational excellence, and product lifecycle management. Strong leadership skills are essential for success in this dynamic environment, where innovative strategies play a crucial role in customer engagement.

Qualifications

• Expertise in digital marketing and strategic brand management.
• Proven leadership skills in team coordination and operational excellence.
• Strong understanding of regional market insights, especially in the UAE.

Responsibilities

• Develop and execute performance-driven SEO, SMM, PPC, and email marketing campaigns.
• Lead the e-commerce team across delivery, order fulfillment, customer service, and vendor management.
• Drive brand visibility through influencer collaborations and corporate partnerships.
• Plan and execute new product launches aligned with regional gifting occasions.

Skills

Digital Marketing Expertise

SEO

SMM

PPC

Email Marketing

Analytics Tools

Brand Strategy

Product Lifecycle Management

Tools

Google Analytics

SEMrush

HubSpot

Meta Business Suite

Job description

Overview

We are seeking a highly motivated and results‑oriented E-commerce Manager to lead and optimize our online platform’s growth and operations, with a strong focus on the Middle Eastern market, particularly the UAE.

Responsibilities

• Digital Marketing Expertise: Develop and execute performance‑driven SEO, SMM, PPC, and email marketing campaigns tailored to regional gifting behaviors. Manage paid media budgets across platforms (Google Ads, Meta, etc.). Leverage tools such as Google Analytics, SEMrush, HubSpot, and Meta Business Suite for campaign tracking and insights. Implement personalization strategies based on user psychology and gifting intent, such as occasion‑based targeting and emotional triggers. Monitor and improve conversion funnels, retargeting strategies, and A/B testing initiatives.
• Operational Excellence: Lead and coordinate the e‑commerce team across delivery, order fulfillment, customer service, and vendor management. Ensure timely and accurate execution of gifting orders, especially during peak seasons and regional holidays. Implement dashboards and SOPs for real‑time tracking of logistics, inventory, and customer satisfaction. Collaborate with production and packaging teams to maintain quality and consistency.
• Brand Promotion & Strategic Tie‑Ups: Drive brand visibility through influencer collaborations, corporate gifting partnerships, and seasonal campaigns. Develop and execute strategic tie‑ups with local businesses and premium brands. Craft emotionally resonant brand narratives tailored to Middle Eastern cultural nuances and gifting traditions. Analyze brand performance metrics and adjust strategies for long‑term positioning.
• Product Launch & Catalogue Management: Plan and execute new product launches aligned with regional gifting occasions such as Eid, Ramadan, and National Day. Define pricing strategies based on market trends, competitor analysis, and perceived value. Manage catalogue hygiene, bundling strategies, and add‑on product integrations. Collaborate with design and merchandising teams to ensure visual appeal and discoverability.

Qualifications

The ideal candidate will possess deep expertise in digital marketing, operational excellence, brand strategy, and product lifecycle management. The role requires a balance of technical proficiency, team leadership, and market insight to drive growth, engagement, and customer satisfaction.

We are an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, or any other protected characteristic.