Conversion Growth Lead — E‑Commerce

UnionCoop; Dubai; On-site; AED 240,000 - 480,000; Full time

Job summary

UnionCoop is seeking a Conversion Rate Optimization (CRO) Manager to lead optimization across our app and website. You will partner with UX/UI, Product, and Engineering to identify friction, implement improvements, and drive measurable conversion growth from first click to checkout.

Required are 3–5 years in CRO or digital analytics, hands-on GA4/Hotjar/Optimizely/VWO experience, and strong data-driven decision skills.

Qualifications

• Bachelor's degree in a business or ecommerce field.
• Experience with GA4, Hotjar, Optimizely, VWO or similar.
• Strong analytical and problem-solving skills with data-driven insights.

Responsibilities

• Lead conversion rate optimization across app and website.
• Identify friction points and drive continual improvement in the digital funnel.
• Collaborate with UX/UI, Product, and Engineering teams.
• Develop and verify analytics data layer and event tracking.
• Set up and evaluate A/B tests to assess variants.

Skills

CRO

Digital Analytics

Data-driven

Analytical skills

Cross-functional

UX understanding

Problem-solving

Education

Bachelor’s degree in Business Administration, E-Commerce, or related field

Tools

Google Analytics GA4

Hotjar

Optimizely

VWO

A/B testing tools

Job description

UnionCoop is seeking a Conversion Rate Optimization (CRO) Manager to lead optimization across our app and website. You will partner with UX/UI, Product, and Engineering to identify friction, implement improvements, and drive measurable conversion growth from first click to checkout.

Required are 3–5 years in CRO or digital analytics, hands-on GA4/Hotjar/Optimizely/VWO experience, and strong data-driven decision skills.