CRM Supervisor

Ali & Sons Marine Engineering Factory (ASMEF); Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Ali & Sons Motors is seeking a CRM Supervisor to lead our CRM and Call Centre activities, ensuring customer data, campaigns and journeys are effectively managed and aligned with our commercial and customer experience objectives.

This is an exciting opportunity for a customer-focused and data-driven professional who can combine CRM strategy, analytics, campaign management and team leadership to strengthen customer engagement, loyalty and retention.

Qualifications

• University degree or equivalent relevant experience.
• Minimum 2 years of CRM or customer-focused supervisory experience.
• Experience managing CRM and/or Call Centre teams.
• Strong understanding of customer data management, segmentation and journeys.
• Data-driven mindset with analytical and problem-solving skills.
• Ability to identify opportunities for process improvement and automation.
• Strong communication, leadership and stakeholder management.
• Fluency in Arabic and English.

Responsibilities

• Support development and implementation of CRM strategy aligned with commercial objectives.
• Lead and supervise CRM and Call Centre team with strong performance.
• Ensure accuracy, integrity, and security of customer data within the CRM system.
• Develop customer segmentation and personalized communications for cross-selling and loyalty.
• Manage day-to-day CRM usage and identify opportunities for automation and integration.
• Establish and monitor CRM KPIs and performance metrics.
• Provide actionable insights and regular performance reports.
• Collaborate with Marketing, Sales, Digital, E-commerce, IT and other stakeholders to deliver integrated initiatives.
• Drive initiatives to enhance customer satisfaction, engagement and retention.
• Continuously improve CRM processes and reduce manual activities.

Skills

University degree

CRM experience

Call centre supervision

Data management

Segmentation & journeys

Analytical skills

Process automation

Communication & leadership

Education

University degree or equivalent

Job description

Job Description:

oin Ali & Sons Motors | CRM Supervisor – Porsche

Ali & Sons Motors is looking for a CRM Supervisor to lead and develop our CRM and Call Centre activities, ensuring customer data, campaigns, communications and customer journeys are effectively managed and aligned with our commercial and customer experience objectives.

This is an exciting opportunity for a customer-focused and data-driven professional who can combine CRM strategy, analytics, campaign management and team leadership to strengthen customer engagement, loyalty and retention.

Key Responsibilities

• Support the development and implementation of the CRM strategy in line with commercial, marketing, sales and customer experience objectives.


• Lead and supervise the CRM and Call Centre team, ensuring strong performance, productivity and continuous development.


• Ensure the accuracy, integrity, security and effective management of customer data within the CRM system.


• Develop meaningful customer segmentation and personalized communications to support cross-selling, upselling, retention, reactivation and loyalty initiatives.


• Manage the day-to-day utilization and effectiveness of the CRM platform and identify opportunities for automation, integration and process improvement.


• Establish and monitor CRM KPIs and performance metrics, including customer engagement, conversion, retention, churn, repeat purchase, campaign ROI, customer lifetime value and database growth.


• Provide actionable insights and regular performance reports to support business and customer experience decisions.


• Work closely with Marketing, Sales, Digital, E-commerce, Customer Experience, IT and other key stakeholders to deliver integrated customer initiatives.


• Drive initiatives that enhance customer satisfaction, engagement, loyalty and retention.


• Continuously improve CRM processes, workflows and quality controls to increase efficiency and reduce manual activities.

What Were Looking For

• University degree or equivalent relevant experience.


• Minimum 2 years of experience in a similar CRM or customer-focused supervisory role.


• Experience managing or supervising CRM and/or Call Centre teams.


• Strong understanding of customer data management, segmentation, CRM campaigns and customer journeys.


• A data-driven mindset with strong analytical and problem-solving skills.


• Ability to identify opportunities for process improvement and automation.


• Strong communication, leadership and stakeholder management skills.


• Fluency in both Arabic and English is essential.

If you are passionate about using customer insights and CRM technology to create better customer experiences and drive business performance, we would like to hear from you

At Ali & Sons, we work with some of the most well-known and prestigious automotive brands in the world. The companies we work with are globally recognised for quality, reliability, and sophistication, and for many of them we are the sole distribution agent in the UAE.

With our automotive clients, we strive to provide customers with the best experiences possible driven by high-tech showrooms, world-leading after-sales support, and comprehensive guidance through every stage of the buying process.