Loyalty Analytics Manager: Growth & Personalization Leader

Hire Rightt; Dubai; On-site; AED 223,000 - 279,000; Full time

Job summary

Hire Rightt in Dubai seeks a Manager of Loyalty Program Analytics to lead analytics for the loyalty ecosystem across a large retail/hospitality group. You will analyze customer, transaction, engagement, and campaign data to drive acquisition, activation, retention, and value, with dashboards and KPI frameworks.

The role requires deep analytics expertise and collaboration with business, product, CRM, martech, and data engineering teams to operationalize insights and drive personalized loyalty

Qualifications

• 6–9 years of experience in loyalty/CRM/marketing analytics.
• Strong understanding of loyalty program mechanics and customer lifecycle.
• Hands-on experience with regression, forecasting, clustering, cohort analysis, propensity modeling, churn analysis.
• Ability to define KPIs and translate them into clear measurement frameworks.

Responsibilities

• Manage loyalty analytics workstreams across the Group brands, including acquisition, activation, engagement, retention, frequency and spend.
• Develop customer segmentation, cohort analysis, propensity models, campaign measurement and performance deep dives.
• Build and maintain loyalty dashboards and scorecards (member health, revenue, ROI, lifecycle movement).
• Translate loyalty data into actionable insights and recommendations for offers, journeys, rewards and retention.
• Collaborate with business, product, CRM, martech and data engineering to operationalize analytics via dashboards and campaigns.
• Support test‑and‑learn programs, including A/B testing and incrementality analysis.
• Prepare stakeholder-ready insight stories linking loyalty to sales, margin and brand growth.
• Explore AI/automation opportunities to improve analytics efficiency and customer targeting.

Skills

Loyalty analytics

Customer analytics

CRM analytics

Marketing analytics

Omnichannel analytics

Segmentation

Cohort analysis

Propensity modeling

Campaign measurement

Personalization

Customer lifetime value

Churn analysis

Job description

Hire Rightt in Dubai seeks a Manager of Loyalty Program Analytics to lead analytics for the loyalty ecosystem across a large retail/hospitality group. You will analyze customer, transaction, engagement, and campaign data to drive acquisition, activation, retention, and value, with dashboards and KPI frameworks.

The role requires deep analytics expertise and collaboration with business, product, CRM, martech, and data engineering teams to operationalize insights and drive personalized loyalty