CRM Lifecycle Marketing Architect

ADNOC Group

Abu Dhabi

On-site

AED 140,000 - 200,000

Full time

11 days ago

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

ADNOC Group in Abu Dhabi is seeking a senior CRM and loyalty specialist to manage and optimize the customer loyalty program and CRM campaigns across digital and offline channels. You will segment customers, design personalized journeys, and drive retention with data-driven decision-making.

The role requires strong Salesforce expertise, including Marketing Cloud and Interaction Studio, plus expertise in analytics.

Qualifications

Bachelor's degree in business or related field; MBA or equivalent preferred.
8+ years in CRM or loyalty program management, retail preferred.
Strong Salesforce expertise across Marketing Cloud, Interaction Studio, and CDP.
Experience with mobile app UX and digital campaigns.
Proven ability to analyze data and drive ROI for loyalty programs.

Responsibilities

Plan, build, and optimize loyalty campaigns across email, SMS, push and other channels.
Segment customers and personalize journeys to improve retention.
Collaborate with Marketing, IT, and analytics teams to launch campaigns and measure impact.
Develop ROI indicators and dashboards for program performance.
Oversee program operations, enrolments, tier management, and rewards.