CRM Lifecycle Strategy Lead

Etihad Airways; Abu Dhabi; On-site; AED 450,000 - 600,000; Full time

Job summary

Etihad Airways is seeking a Lifecycle Strategy Manager (UAE Nationals Only) to lead the CRM lifecycle strategy across acquisition, retention, and travel communications from Abu Dhabi. You will partner with Loyalty, Data, Technology, Marketing and Commercial teams to drive customer engagement and lifetime value.

The role focuses on designing ownership, data-led decision making, and measurable lifecycle impact, while guiding CRM Managers and senior stakeholders through change and innovation.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Data, or related field.
• Advanced qualifications in analytics, strategy, or CRM are an advantage.
• Experience leading lifecycle or CRM strategies across multiple customer stages.

Responsibilities

• Design and implement the overarching CRM lifecycle strategy across Acquisition, Retention, and Travel Communications.
• Ensure lifecycle strategies are customer-centric and data-led, aligned with objectives.
• Lead lifecycle planning, prioritisation, and roadmap alignment.
• Oversee lifecycle performance and measurement across KPIs like acquisition, retention and lifetime value.
• Drive data-led decision-making with Data and Analytics teams.

Skills

CRM strategy

Stakeholder management

Data analytics

Team leadership

Cross-functional

Education

Bachelor's degree in Marketing, Business, Communications, Data, or related field

Tools

Adobe Campaign Manager

Salesforce

Braze

Job description

Etihad Airways is seeking a Lifecycle Strategy Manager (UAE Nationals Only) to lead the CRM lifecycle strategy across acquisition, retention, and travel communications from Abu Dhabi. You will partner with Loyalty, Data, Technology, Marketing and Commercial teams to drive customer engagement and lifetime value.

The role focuses on designing ownership, data-led decision making, and measurable lifecycle impact, while guiding CRM Managers and senior stakeholders through change and innovation.