CRM & Client Development Associate Manager

BVLGARI; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

BVLGARI in Dubai seeks a seasoned CRM & Client Development Associate Manager to own the end-to-end client journey and co-shape omnichannel experiences across the Maison. This role drives CRM excellence, acts as a cultural ambassador, and collaborates with Retail, Marketing, Merchandising, Training, and HQ to strengthen loyalty and lifetime value.

The ideal candidate brings 7–10 years in luxury client engagement, CRM, and clienteling strategy, with a track record of translating global visions

Qualifications

• Senior professional with 7-10 years in luxury client engagement, CRM, and clienteling strategy development.
• Proven ability to translate global brand vision into local market experiences in the luxury sector.
• Experienced in leveraging data analytics to improve performance and drive client engagement.

Responsibilities

• Define and execute the market's client engagement strategy with the Omnichannel Manager, translating global vision into locally relevant experiences across the client journey, and track KPIs (NPS, CLTV, Loyalty).
• Act as the local cultural ambassador, translating client rituals and expectations into strategic guidance for cross-functional teams to reflect local nuances.
• Drive the market's CRM and clienteling strategy; oversee campaigns, activation plans, performance monitoring, and sharing best practices with HQ and boutique teams.
• Champion client-centricity across the organization by embedding client insights into strategic decisions to create exceptional experiences and long-term value.

Job description

Position

The CRM & Client Development Associate Manager is in charge of the end-to-end client journey within the market. In alignment with the Omnichannel manager the role will participate in shaping how clients build, experience and celebrate their relationship with the Maison throughout their lifetime.

Beyond driving CRM and Clienteling excellence, this position acts as the market's cultural ambassador, translating local client behaviors, rituals, aspirations and emotional expectations into strategic recommendations that influence the entire client ecosystem—from retail experience and architecture to merchandising, communications, events and training.

Working cross-functionally across Retail, Marketing, Merchandising, Training, Client Relations and HQ teams, this role orchestrates a seamless omnichannel experience that strengthens client loyalty, advocacy and lifetime value.

Job responsibilities

Key Responsibilities

Client Engagement Strategy & Vision:Define with the Omnichannel Manager and execute the market's client engagement strategy, translating global vision into locally relevant, high-impact experiences across the entire client journey (acquisition, development, loyalty, advocacy). Own critical client KPIs including NPS, Client Lifetime Value, Loyalty, Engagement rates, Omnichannel interaction, and CRM performance.

Cultural Insights & Advocacy:Act as the voice of the local client, deeply understanding market luxury culture, client expectations, and emerging trends. Provide strategic guidance to cross-functional teams (Retail, Marketing, VM, Training, etc.) to ensure all client-facing decisions reflect local cultural nuances.

CRM & Clienteling Oversight:Drive the market's CRM and clienteling strategy. Oversee the clienteling calendar, campaign execution, and activation plans. Monitor performance, identify improvements, and disseminate best practices to optimize boutique teams' use of CRM tools and insights for business growth and client loyalty. Serve as the primary coordination point for all CRM and client engagement initiatives between local teams and Headquarters.

Client-Centric Ecosystem Development:Champion client-centricity across the organization. Partner with Retail, Marketing, Merchandising, Training, and other functions to embed client insights into strategic decisions, aligning teams around the shared ambition of creating exceptional experiences and long-term client value.

Profile

• Senior professional with 7-10 years in luxury client engagement, CRM, and clienteling strategy development.
• Drives strategic client journey optimization, translating global brand vision into impactful local market experiences to enhance loyalty and business performance.
• Expert in leading CRM programs, optimizing omnichannel client experiences, and fostering a robust client-centric culture.
• Proven ability to leverage data analytics for performance improvement and influence cross-functional teams to achieve strategic client engagement objectives.

Additional information

• Client Relationship Management (CRM) Strategy & Execution
• Clienteling Expertise
• Omnichannel Strategy & Implementation
• Market & Cultural Intelligence (Luxury Sector)
• Data Analysis & Performance Monitoring (KPIs: NPS, CLTV, Loyalty)