Boutique Marketing Manager

Chanel; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

Chanel in Abu Dhabi seeks a Client Marketing professional reporting to the Boutique Director to enhance client knowledge and elevate the client experience both in-store and externally. You will own CRM and marketing initiatives and enable the sales team to deliver outstanding service and personalized engagements.

With 5 years in operational marketing or CRM within fashion or luxury, you bring leadership, strong English communication, data analytics, and a keen market sense.

Qualifications

• 5 years of experience in operational marketing, CRM and/or client experience projects.
• Deep understanding of the local market with fashion sensitivity.
• Strong leadership, communications skills, attention to details and analytical mindset.

Responsibilities

• Set up and monitor client analysis on a regular basis.
• Report results to Boutique Director and share trends with teams.
• Transform data into PowerPoint reports and visual insights to drive clienteling.
• Develop boutique marketing activities and define CRM objectives with regional teams.
• Coordinate and follow up on client events and personalized services.
• Support events and serve as main contact for Fashion team ME and India.

Skills

Clienteling

Data analysis

PowerPoint reports

CRM tools

Leadership

Tools

CRM software

PowerPoint

Job description

Reporting to the Boutique Director you will be responsible for the Client Marketing in order to increase knowledge and develop our clients With strong ownership skills you will contribute to the excellence of the client experience and to the boutique s influence both within the boutique and externally

KEY PARTNERS

Boutique Director Sales Managers Learning Manager Fashion Advisors Europe and Middle East CRM and Marketing teams

IN THIS METIER

WE ARE ENERGISED BY Increasing knowledge and developing our clients

Set up and monitor client analysis on a regular basis Ensure the quality of the client database capture cleansing extracting data Regularly report to Boutique Director on the results of the Marketing activity and the clients of the boutique as well as share knowledge on competitors trends within the activity and clients and luxury retail in general Transform complex data into compelling PowerPoint reports and visual insights while leveraging strategic thinking to drive clienteling objectives strategies Developing marketing activities in the boutique Set the yearly CRM Objectives with the Boutique Director in coordination with the CRM amp Digital team and implement action plans Follow the individual performance with each Fashion Advisor Share the CRM tools with the team and implement the appropriate guidelines Ensure the implementation and compliance with Boutique procedures Monitoring and driving the client experience Ensure that the sales team understands and deploys the House s strategy being the Ultimate House of Luxury Support the Learning Manager and Boutique Director on ways to improve the Client Experience in the boutique and motivate the sales team towards the achievement of client experience Coordinate and follow up on client complaints and create the relevant action plan to improve service level where needed Organize and coordinate personalized services and experiences such as clients birthdays clients gifts events fashion shows local treatments and private appointments based on client segment and potential Initiate the improvement and launch of new in-store services and manages existing tools Supporting events Be the main point of contact of the Fashion team Middle East and India for the orchestration of the organization of events in the Boutique Make a quantitative and qualitative follow-up of the feedback of client events Be the Ambassador of the Boutique to clients through a personalized welcome during client events appointments and to external bodies in the luxury retail and fashion sector

HOW WE CREATE IMPACT

Adapt and implement the marketing strategy within the boutique in close partnership with the Boutique Management and the Regional Marketing team Support and empower Fashion Advisors to use CRM and digital tools to create meaningful and personalized relationships with clients Analyze data to deepen client knowledge define clienteling objectives and implement action plans to grow client engagement and retention

You have 5 years of experience in operational marketing, CRM and/or client experience projects preferably in fashion Retail or any other luxury environment. You have a deep understanding of the local market with fashion sensitivity. Your leadership, strong communications skills, attention to details combined with your excellent analytical mindset and organizational skills will be key to succeed in this position. English is a must, Arabic is a plus.