CRM and Lifecycle Manager

Remotedxb; Dubai; Hybrid; AED 268,000 - 469,000; Full time

Job summary

TerrAscend in Dubai is seeking a CRM/Lifecycle Marketing Specialist to lead customer communications across email, MMS, push, and loyalty programs. You will drive segmentation, deployment, tracking, and performance analysis to boost engagement and revenue.

The role focuses on optimizing loyalty initiatives and coordinating with Marketing, Retail Operations, Digital IT, and Analytics to ensure precise, measurable, and compliant messaging.

Qualifications

• Experience in CRM or lifecycle marketing is preferred.
• Strong analytical skills and data-driven decision making.
• Ability to collaborate cross-functionally.

Responsibilities

• Lead execution and optimization of customer communications across email, MMS, push, loyalty, and lifecycle programs.
• Manage audience segmentation, campaign deployment, tracking, reporting, and performance analysis.
• Drive customer engagement, retention, repeat purchases, and marketing-attributed revenue.
• Support the ongoing management and growth of the loyalty program.
• Partner with the Retail Marketing Manager to ensure communications are properly segmented, tracked, tested, and deployed.
• Collaborate cross-functionally with Marketing, Retail Operations, Digital IT, and Analytics to ensure communications are targeted, measurable, and compliant.

Skills

Email marketing

Lifecycle marketing

Audience segmentation

Analytics & reporting

Cross-functional collaboration

Job description

Responsibilities

• Lead the execution and optimization of customer communications across email, MMS, push notifications, loyalty, and lifecycle marketing programs
• Manage audience segmentation, campaign deployment, tracking, reporting, and performance analysis
• Drive customer engagement, retention, repeat purchases, and marketing-attributed revenue
• Support the ongoing management and growth of the loyalty program
• Partner with the Retail Marketing Manager to ensure communications are properly segmented, tracked, tested, and deployed
• Collaborate cross-functionally with Marketing, Retail Operations, Digital IT, and Analytics to ensure communications are targeted, measurable, and compliant

About the Company

TerrAscend is a trailblazer in the cannabis industry, focusing on cultivating top-tier flower, supporting patients with trusted therapies, and crafting premium products for adult use.