Content Manager

Acasa; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Acasa in Dubai is seeking a passionate Real Estate Content Manager to shape the narrative of our properties, engage our audience, and elevate our brand in a competitive market.

You will develop and execute a comprehensive content strategy, collaborate with sales to support lead generation, and produce SEO-optimized content for website, blogs, social media, and newsletters, with attention to accurate property descriptions.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or related field.
• 5 years of experience as a Content Manager in real estate.
• Excellent writing and editing skills with attention to detail.
• Familiarity with SEO best practices and content marketing trends.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with the company's goals and target audience.
• Collaborate with sales teams to ensure content supports lead generation, brand awareness, and customer engagement.
• Produce high-quality, engaging, and SEO-optimized content for website, blog posts, social media, email campaigns, and promotional materials.
• Generate creative and informative content for property descriptions, blog articles, newsletters, and press releases.
• Ensure accurate and compelling property descriptions that highlight key features and benefits.
• Stay informed about industry trends, market dynamics, and competitor activities to inform content strategy.
• Continuously optimize content for improved engagement, conversion, and search engine ranking.

Skills

Creative thinker

Strategic mindset

Excellent communication

Collaboration skills

Education

Bachelor’s/Master’s degree in Marketing, Communications, Journalism, or related field

Job description

We are looking for a passionate and experienced Real Estate Content Manager to join our team. In this role, you will have the opportunity to shape the narrative of our properties, engage our audience, and play a pivotal role in enhancing our brand presence. If you have a knack for storytelling, a deep understanding of the real estate industry, and a commitment to delivering high-quality content, we want to hear from you. Join us as we redefine excellence in real estate content creation.

Requirements

Responsibilities:

• Develop and execute a comprehensive content strategy aligned with the company's goals and target audience.
• Collaborate with sales teams to ensure content supports lead generation, brand awareness, and customer engagement.
• Produce high-quality, engaging, and SEO-optimized content for various channels, including website, blog posts, social media, email campaigns, and promotional materials.
• Generate creative and informative content for property descriptions, blog articles, newsletters, and press releases.
• Ensure accurate and compelling property descriptions that highlight key features and benefits.
• Stay informed about industry trends, market dynamics, and competitor activities to inform content strategy.
• Continuously optimize content for improved engagement, conversion, and search engine ranking.

Education & Experience:

• Bachelor’s/Master’s degree in Marketing, Communications, Journalism, or related field.
• Proven 5 years of experience as a Content Manager in the real estate industry.
• Exceptional writing and editing skills with attention to detail.
• Familiarity with SEO best practices and content marketing trends.
• Strong project management skills and ability to meet deadlines.
• Understanding of real estate market dynamics and terminology.

Skills:

• Creative thinker with a strategic mindset.
• Excellent communication and collaboration skills.
• Ability to adapt to a fast-paced and dynamic environment.
• Passionate about real estate and storytelling.