Real Estate Content Strategist

Acasa; Dubai; On-site; AED 90,000 - 150,000; Full time

Job summary

Acasa in Dubai seeks a passionate Real Estate Content Manager to shape property narratives and elevate brand presence through engaging, SEO-friendly content.

You will develop content strategies for website, blog, social, email, and promotional materials, collaborating with sales to drive leads and engagement, while ensuring accurate, timely delivery in a fast-paced real estate environment.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or related field.
• Minimum 5 years of experience as a Content Manager in real estate.
• Excellent writing and editing skills with attention to detail.
• Familiarity with SEO best practices and content marketing trends.
• Strong project management and ability to meet deadlines.
• Understanding of real estate market dynamics and terminology.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with the company's goals and target audience.
• Collaborate with sales teams to ensure content supports lead generation, brand awareness, and customer engagement.
• Produce high-quality, engaging, and SEO-optimized content for websites, blogs, social media, email campaigns, and promotions.
• Generate creative and informative content for property descriptions, blogs, newsletters, and press releases.
• Ensure accurate and compelling property descriptions that highlight key features and benefits.
• Stay informed about industry trends, market dynamics, and competitor activities to inform content strategy.
• Continuously optimize content for improved engagement, conversion, and search rankings.

Skills

Creative thinker

Strategic mindset

Communication

Real estate storytelling

Education

Bachelor’s/Master’s degree in Marketing/Communications/Journalism

5 years of experience as Content Manager in real estate

Writing/Editing skills

SEO knowledge

Project management

Real estate market understanding

Job description

Acasa in Dubai seeks a passionate Real Estate Content Manager to shape property narratives and elevate brand presence through engaging, SEO-friendly content.

You will develop content strategies for website, blog, social, email, and promotional materials, collaborating with sales to drive leads and engagement, while ensuring accurate, timely delivery in a fast-paced real estate environment.