Real Estate Content Strategist for Brand & SEO

Acasa; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Acasa in Dubai is seeking a passionate Real Estate Content Manager to shape the narrative of our properties, engage our audience, and elevate our brand in a competitive market.

You will develop and execute a comprehensive content strategy, collaborate with sales to support lead generation, and produce SEO-optimized content for website, blogs, social media, and newsletters, with attention to accurate property descriptions.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or related field.
• 5 years of experience as a Content Manager in real estate.
• Excellent writing and editing skills with attention to detail.
• Familiarity with SEO best practices and content marketing trends.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with the company's goals and target audience.
• Collaborate with sales teams to ensure content supports lead generation, brand awareness, and customer engagement.
• Produce high-quality, engaging, and SEO-optimized content for website, blog posts, social media, email campaigns, and promotional materials.
• Generate creative and informative content for property descriptions, blog articles, newsletters, and press releases.
• Ensure accurate and compelling property descriptions that highlight key features and benefits.
• Stay informed about industry trends, market dynamics, and competitor activities to inform content strategy.
• Continuously optimize content for improved engagement, conversion, and search engine ranking.

Skills

Creative thinker

Strategic mindset

Excellent communication

Collaboration skills

Education

Bachelor’s/Master’s degree in Marketing, Communications, Journalism, or related field

Job description

Acasa in Dubai is seeking a passionate Real Estate Content Manager to shape the narrative of our properties, engage our audience, and elevate our brand in a competitive market.

You will develop and execute a comprehensive content strategy, collaborate with sales to support lead generation, and produce SEO-optimized content for website, blogs, social media, and newsletters, with attention to accurate property descriptions.