Content Creator & SEO Specialist at Oia Properties LLC

Oia Properties LLC; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Oia Properties LLC in Abu Dhabi is seeking a creative Content Creator & SEO Specialist to join our growing real estate team. You will craft high-quality content to boost organic visibility and support lead generation, combining strategic SEO with engaging property-focused storytelling.

The role requires 3+ years in content creation and 4+ years in SEO, with hands-on experience on WordPress and modern SEO tools.

Qualifications

• Minimum 4 years SEO experience.
• Minimum 3 years content creation/writing experience.
• Previous experience in UAE real estate is strongly preferred.
• Proven experience developing and executing SEO and content strategies.
• Strong knowledge of technical and on-page SEO fundamentals.

Responsibilities

• Develop and execute content strategies aligned with real estate business and marketing objectives.
• Create high-quality content for websites, blogs, property listings, landing pages, social media, email campaigns, and digital marketing campaigns.
• Produce engaging content for Instagram, TikTok, YouTube, Facebook, and other relevant platforms.
• Write SEO-optimized blogs, articles, property descriptions, landing pages, website copy, and community guides.
• Conduct comprehensive keyword research, competitor analysis, search-intent research, and content-gap analysis.
• Implement on-page SEO, including title tags, meta descriptions, headings, URL structure, internal linking, keyword placement, schema/content structure, and content optimization.
• Develop content around UAE property markets, communities, developers, projects, investment opportunities, market trends, and real estate insights.
• Work closely with Sales and Marketing teams to identify content opportunities that can generate qualified leads.

Skills

Content creation

SEO strategy

Keyword research

On-page SEO

Analytics

Social media

WordPress CMS

English copywriting

Tools

Google Analytics/GA4

Google Search Console

SEMrush

Ahrefs

CapCut

Canva

Adobe Creative Suite

CMS - WordPress

Job description

This Full time on site position offers great opportunities for career growth.

Content Creator & SEO Specialist – Real Estate

Location: Abu Dhabi, UAE
Industry: Real Estate
Employment Type: Full-time
Experience: 3+ years in Content Creation & 4+ years in SEO

About the Role

We are looking for a creative, strategic, and results-driven Content Creator & SEO Specialist to join our growing real estate team in the UAE. The ideal candidate combines strong content creation, SEO, social media, and digital marketing expertise with a deep understanding of the UAE real estate market. You will be responsible for creating high-quality, engaging content that strengthens our brand, increases organic visibility, attracts qualified audiences, and supports lead generation. This role is ideal for someone who can think creatively while also using SEO data, analytics, search trends, and performance insights to continuously improve content results.

Key Responsibilities

• Develop and execute content strategies aligned with real estate business and marketing objectives.
• Create high-quality content for websites, blogs, property listings, landing pages, social media, email campaigns, and digital marketing campaigns.
• Produce engaging content for Instagram, TikTok, Eurostaffs, YouTube, Facebook, and other relevant platforms.
• Write SEO-optimized blogs, articles, property descriptions, landing pages, website copy, and community guides.
• Conduct comprehensive keyword research, competitor analysis, search-intent research, and content-gap analysis.
• Implement on-page SEO, including title tags, meta descriptions, headings, URL structure, internal linking, keyword placement, schema/content structure, and content optimization.
• Develop content around UAE property markets, communities, developers, projects, investment opportunities, market trends, and real estate insights.
• Work closely with Sales and Marketing teams to identify content opportunities that can generate qualified leads.
• Transform property information and market insights into compelling stories, articles, social posts, videos, scripts, and campaigns.
• Monitor organic search and content performance using Google Search Console, Google Analytics/GA4, SEMrush, Ahrefs, or similar tools.
• Analyze traffic, rankings, engagement, conversions, and lead-generation performance and continuously optimize content.
• Stay up to date with Google search updates, SEO best practices, AI search trends, social media algorithms, and emerging content formats.
• Conduct competitor research and identify opportunities to increase the company’s organic visibility and market share.
• Maintain consistent brand voice, tone, accuracy, and quality across all content.
• Manage multiple content projects and deadlines in a fast-paced real estate environment.

Requirements

• Minimum 4 years of professional SEO experience.
• Minimum 3 years of professional content creation/content writing experience.
• Previous experience in UAE real estate is strongly preferred.
• Proven experience developing and executing SEO and content strategies.
• Strong knowledge of technical and on-page SEO fundamentals.
• Hands‑on experience with keyword research, competitor analysis, content optimization, and SEO reporting.
• Proficiency with tools such as Google Search Console, Google Analytics/GA4, SEMrush, Ahrefs, or equivalent SEO platforms.
• Excellent English writing, editing, and communication skills.
• Strong understanding of social media platforms, content trends, audience behavior, and short-form video content.
• Ability to create content that is both creative and data-driven.
• Experience with WordPress or other CMS platforms.
• Familiarity with Canva, CapCut, Adobe Creative Suite, or similar content creation tools is an advantage.
• Strong research, analytical, organizational, and time-management skills.
• Ability to work independently while collaborating effectively with Marketing, Sales, and Management teams.
• Strong understanding of the UAE real estate market and its digital audience.
• Experience using AI tools for content research, ideation, optimization, and content production is a plus.

What We’re Looking For

We are looking for someone who doesn’t simply write content, but understands how content contributes to SEO visibility, website traffic, engagement, brand authority, and qualified lead generation. The successful candidate should be able to take a real estate project from market research → keyword strategy → content creation → SEO optimization → social distribution → performance analysis → continuous improvement.

Key Performance Areas

• Organic website traffic growth
• Keyword rankings and search visibility
• Organic lead generation
• Content engagement and reach
• Website content performance
• Social media engagement
• Content quality and consistency
• Conversion and lead-generation contribution
• Growth of organic brand visibility in the UAE real estate market

Work Location

In person