Channel Growth & Distributor Strategy Lead

Hayati®; Dubai; On-site; AED 260,000 - 420,000; Full time

Job summary

Hayati®, PAX’s flagship brand, is seeking a seasoned Channel Management lead to develop and implement a strategy across distributors and major UAE retailers. You will oversee distributor lifecycle, governance, merchandising, and promotional standards, identify market opportunities, and drive consistent execution aligned with business objectives across FMCG channels.

This role requires 5+ years in channel management, strong analytics, stakeholder management, and the ability to coordinate with

Qualifications

• 5+ years' experience in channel management, distributor management, regional sales management, or related commercial function in FMCG/consumer goods industries.
• Proven experience managing distributors or channel partners through full lifecycle including recruitment, capability development, performance management, and governance.
• Strong understanding of FMCG distribution models, retail key accounts, and channel operating principles.
• Experience supporting retail execution activities such as product listings, merchandising, in-store display, and promotional programmes across major retail channels.
• Strong analytical skills with ability to assess channel performance, identify opportunities, and recommend effective solutions.
• Excellent stakeholder management, communication, and influencing skills across internal teams and external partners.
• Self-motivated, commercially driven, and able to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and implement channel management strategies, policies, and operating standards across UAE market.
• Manage the full distributor lifecycle including partner recruitment, onboarding, performance management, capability development, and exit management.
• Establish and optimise distributor governance frameworks with product knowledge, commercial capabilities, and operational support.
• Oversee execution of retail initiatives across major supermarket channels including product listings, merchandising, in-store display, and promotions.
• Monitor and evaluate regional channel performance to ensure strategies and policies are implemented.
• Conduct market, customer, and channel analysis to identify opportunities, risks, and continuous improvement areas.
• Develop practical channel development plans and recommend strategic actions to improve efficiency and business performance.
• Collaborate with internal commercial, sales, and marketing teams to ensure consistent execution of channel initiatives.

Skills

Channel management

Distributor management

Regional sales management

Analytical skills

Stakeholder management

Communication

Job description

Hayati®, PAX’s flagship brand, is seeking a seasoned Channel Management lead to develop and implement a strategy across distributors and major UAE retailers. You will oversee distributor lifecycle, governance, merchandising, and promotional standards, identify market opportunities, and drive consistent execution aligned with business objectives across FMCG channels.

This role requires 5+ years in channel management, strong analytics, stakeholder management, and the ability to coordinate with