Channel Development Manager (FMCG)

Hayati®; Dubai; On-site; AED 260,000 - 420,000; Full time

Job summary

Hayati®, PAX’s flagship brand, is seeking a seasoned Channel Management lead to develop and implement a strategy across distributors and major UAE retailers. You will oversee distributor lifecycle, governance, merchandising, and promotional standards, identify market opportunities, and drive consistent execution aligned with business objectives across FMCG channels.

This role requires 5+ years in channel management, strong analytics, stakeholder management, and the ability to coordinate with

Qualifications

• 5+ years' experience in channel management, distributor management, regional sales management, or related commercial function in FMCG/consumer goods industries.
• Proven experience managing distributors or channel partners through full lifecycle including recruitment, capability development, performance management, and governance.
• Strong understanding of FMCG distribution models, retail key accounts, and channel operating principles.
• Experience supporting retail execution activities such as product listings, merchandising, in-store display, and promotional programmes across major retail channels.
• Strong analytical skills with ability to assess channel performance, identify opportunities, and recommend effective solutions.
• Excellent stakeholder management, communication, and influencing skills across internal teams and external partners.
• Self-motivated, commercially driven, and able to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and implement channel management strategies, policies, and operating standards across UAE market.
• Manage the full distributor lifecycle including partner recruitment, onboarding, performance management, capability development, and exit management.
• Establish and optimise distributor governance frameworks with product knowledge, commercial capabilities, and operational support.
• Oversee execution of retail initiatives across major supermarket channels including product listings, merchandising, in-store display, and promotions.
• Monitor and evaluate regional channel performance to ensure strategies and policies are implemented.
• Conduct market, customer, and channel analysis to identify opportunities, risks, and continuous improvement areas.
• Develop practical channel development plans and recommend strategic actions to improve efficiency and business performance.
• Collaborate with internal commercial, sales, and marketing teams to ensure consistent execution of channel initiatives.

Skills

Channel management

Distributor management

Regional sales management

Analytical skills

Stakeholder management

Communication

Job description

Responsible for developing and implementing channel management strategy to ensure effective execution across distributors and major retail channels. This role oversees channel account development&goverance, distributor lifecycle management, merchandising and promotional standards, and capability development, while identifying market opportunities and driving consistent execution aligned with business objectives.

Key Responsibilities

• Develop and implement channel management strategies, policies, and operating standards to ensure consistent execution across the UAE market.
• Manage the full distributor lifecycle, including partner recruitment, onboarding, performance management, capability development, and exit management.
• Establish and continuously optimise distributor governance frameworks, ensuring partners have the necessary product knowledge, commercial capabilities and operational support to achieve business objectives.
• Oversee the execution of retail initiatives across major supermarket and retail channels, including product listings, merchandising, in-store display, and promotional activities, ensuring compliance with company standards.
• Monitor and evaluate regional channel performance to ensure channel strategies and commercial policies are effectively implemented.
• Conduct market, customer, and channel analysis to identify growth opportunities, operational risks, and areas for continuous improvement.
• Develop practical channel development plans and recommend strategic actions to improve channel efficiency, retail execution, and business performance.
• Collaborate with internal commercial, sales, and marketing teams to ensure consistent execution of channel initiatives and alignment with overall business objectives.

Requirement

• 5+ years' experience in Channel Management, Distributor Management, Regional Sales Management, or a related commercial function within FMCG, tobacco, or other consumer goods industries.
• Proven experience managing distributors or channel partners throughout the full partnership lifecycle, including recruitment, capability development, performance management, and governance.
• Strong understanding of FMCG distribution models, retail key accounts, and channel operating principles. Demonstrated experience developing channel policies, distributor management frameworks, and execution standards.
• Experience supporting retail execution activities such as product listings, merchandising, in-store display, and promotional programmes across major retail channels.
• Strong analytical skills with the ability to assess channel performance, identify commercial opportunities, and recommend effective solutions.
• Excellent stakeholder management, communication, and influencing skills, with the ability to work effectively across internal teams and external partners.
• Self-motivated, commercially driven, and able to manage multiple priorities in a fast-paced environment.

PAX, established in 2021 and headquartered in Hong Kong, operates globally. As a world-leading consumer electronics company, we focus on cutting-edge technologies.

Hayati®, PAX’s flagship brand, was born in the UK and has since grown into one of Britain’s best-known consumer electronics brands, with a strong and expanding international presence. Alongside Hayati®, we continue to incubate and develop a diverse portfolio of brands—including Quokka®, Moxy®, Liora®, Finebar® and Philia®—each designed for different lifestyles, moments and markets around the world.

In 2025, PAX completed a pre-IPO reorganisation of its corporate structure and governance framework, entering the preparation phase for a potential NASDAQ listing. PAX Group Holdings Limited leads the Group’s global governance and long-term strategy, with operating offices across the UK, Germany and the UAE to support local markets worldwide. The Group’s exclusive Chinese mainland partner, PAX Innovations (Shenzhen) Limited, provides integrated R&D, branding, supply chain and quality management services, connecting our global brands with world-class manufacturing capabilities.

Guided by integrity as our core value, PAX is driven by innovation, centred on users, and committed to building for the long term and sustainable development. By combining dependable products with trusted partnerships, we work alongside consumers, partners, and the broader industry to shape a credible, future-oriented global ecosystem.