Brand Manager (UAEN)

Masdar; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Masdar, a global clean energy leader, is seeking a senior branding leader to drive brand development, identity management and cohesive visual systems across touchpoints. You will steer audits, brand architecture and guidelines, while leading a team to deliver aligned brand experiences in events, digital platforms and marketing initiatives.

The role emphasizes strong collaboration with marketing teams, budget oversight, and ensuring consistency with Masdar’s branding across multi-channel

Qualifications

• MBA or relevant master’s degree from a top-tier internationally recognized higher education institution; bachelor’s degree in communications, mass media, marketing or related discipline.
• At least 8 years of experience in senior roles in branding, visual identity management, and brand architecture for large organizations or equivalent.
• UAEN candidates ONLY.

Responsibilities

• Support in developing and delivering the unit’s annual operational business plans and KPIs, and contribute to performance monitoring.
• Lead branding projects including audits and research to improve brand reputation and equity, ensuring consistency and quality across assets.
• Manage the internal branding team, set objectives, monitor performance and develop staff to maximize overall performance.
• Oversee all branding activities and ensure brand visuals align with guidelines across all channels.
• Ensure brand visuals for events and initiatives meet high standards and are consistently applied.
• Contribute to enhancement of the company’s digital platforms with aligned brand visuals across channels.

Skills

Brand management

Visual identity

Project management

Stakeholder comms

Brand guidelines

Team leadership

Event branding

Digital branding

Budget management

Brand audits

Education

MBA

Bachelor’s degree in communications/marketing

Job description

• Business unit: Brand & Strategic Initiatives
• Division: Marketing & Communication

Company Description

Established in 2006, Masdar (Abu Dhabi Future Energy Company) is a global clean energy leader, transforming how the world produces and consumes energy through bold innovation and commercial excellence.

Masdar is a clean energy investor, developer and operator, advancing renewable energy projects across key markets and technologies, with a global project portfolio capacity to date of over 65 gigawatts (GW).

Jointly owned by TAQA, ADNOC and Mubadala, Masdar is driving the scale-up of renewables worldwide, targeting a portfolio capacity of 100GW by 2030.

Job Description

Job Purpose:

To lead the development, refinement, and consistent application of the company brand across all touchpoints. This includes managing brand identity, guidelines, and visual systems to ensure a strong, coherent presence that resonates with stakeholders and reinforces the entity’s purpose, values, and impact

Job Responsibilities:

Support for delivering the unit’s business plans

• Support in developing and delivering the annual operational business plans and KPIs for the unit and contribute to performance monitoring and reporting for the unit so that overall objectives are met.

Management of all branding & advertising activities

• Ensure the continuous improvement of the companybrand, including brand identity, core values, unique selling points, as well as brand guidelines and visuals in order to ensure that the brand is compelling and is represented and promoted in a consistent manner, in line with leading industry practices.
• Lead on all branding projects including audits and research to improve brand’s reputation and equity. Manage activities related to brand visuals and design. This includes all brand-aligned assets produced internally or with third-party vendors, ensuring consistency and quality across applications.
• Manage activities related to brand visuals and design. This includes all brand-aligned assets produced internally or with third-party vendors, ensuring consistency and quality across applications.

Management of the brand & design team

• Manage the internal branding team and the effective achievement of objectives through setting individual objectives, managing performance, developing staff and providing formal and informal feedback in order to maximize overall performance and team motivation.

Oversight of branding activities

• Ensure execution of required designs and think creatively to produce new ideas and concepts.
• Oversee all newly branded applications and materials to ensure it is aligned with the company’s branding visual guidelines.

Contribution to the delivery of all events

• Ensure that all brand visuals and assets used in events and initiatives are aligned with the company’s brand identity and delivered to a high standard
• Ensure the development of creative briefs for all marketing initiatives, ensuring objectives and strategies are clearly identified so as to facilitate working jointly with internal departments and outside agencies.

Contribution to the continuous enhancement of the company’s digital platforms

• Support the consistent visual representation of the company across its digital platforms and ensure that brand guidelines are applied effectively across all channels

Qualifications

Preferred Qualifications:

• MBA or relevant master’s degree from a top-tier internationally recognized higher education institution bachelor’s degree in communications, mass media, marketing or related discipline.

Preferred Experience:

• At least 8 years of experience in senior roles in branding, visual identity management, and brand architecture for large organizations or an equivalent experience
• Previous work on brand audits and research
• UAEN candidates ONLY

Additional Information

Job-Specific Skills:

• Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach within a corporate / multifunctional environment.
• Strong understanding of the complexity and challenges of driving/building a project delivery culture and strong project management skills.
• Experience working in collaboration with marketing teams, with a clear focus on visual and brand alignment across multi-channel deliverables.
• Knowledge of latest sustainability trends
• Strong knowledge of budget management

NOTE: THIS ROLE IS FOR UAE NATIONAL ONLY