Brand Manager: Visual Identity & Growth Lead

Masdar; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Masdar, a global clean energy leader, is seeking a senior branding leader to drive brand development, identity management and cohesive visual systems across touchpoints. You will steer audits, brand architecture and guidelines, while leading a team to deliver aligned brand experiences in events, digital platforms and marketing initiatives.

The role emphasizes strong collaboration with marketing teams, budget oversight, and ensuring consistency with Masdar’s branding across multi-channel

Qualifications

• MBA or relevant master’s degree from a top-tier internationally recognized higher education institution; bachelor’s degree in communications, mass media, marketing or related discipline.
• At least 8 years of experience in senior roles in branding, visual identity management, and brand architecture for large organizations or equivalent.
• UAEN candidates ONLY.

Responsibilities

• Support in developing and delivering the unit’s annual operational business plans and KPIs, and contribute to performance monitoring.
• Lead branding projects including audits and research to improve brand reputation and equity, ensuring consistency and quality across assets.
• Manage the internal branding team, set objectives, monitor performance and develop staff to maximize overall performance.
• Oversee all branding activities and ensure brand visuals align with guidelines across all channels.
• Ensure brand visuals for events and initiatives meet high standards and are consistently applied.
• Contribute to enhancement of the company’s digital platforms with aligned brand visuals across channels.

Skills

Brand management

Visual identity

Project management

Stakeholder comms

Brand guidelines

Team leadership

Event branding

Digital branding

Budget management

Brand audits

Education

MBA

Bachelor’s degree in communications/marketing

Job description

Masdar, a global clean energy leader, is seeking a senior branding leader to drive brand development, identity management and cohesive visual systems across touchpoints. You will steer audits, brand architecture and guidelines, while leading a team to deliver aligned brand experiences in events, digital platforms and marketing initiatives.

The role emphasizes strong collaboration with marketing teams, budget oversight, and ensuring consistency with Masdar’s branding across multi-channel