Brand Strategy Lead - Identity & Experience Champion

Masdar (Abu Dhabi Future Energy Company); Abu Dhabi; On-site; AED 300,000 - 550,000; Full time

Job summary

Masdar, the Abu Dhabi Future Energy Company, seeks a senior branding leader to drive refinement and consistent application of the corporate brand across all touchpoints. You will manage identity guidelines and visual systems to ensure a strong, coherent presence that resonates with stakeholders and reinforces Masdar's purpose, values and impact.

In this role you will lead branding projects, manage the brand visuals and design team, oversee events and digital platforms, and partner with internal

Qualifications

• MBA or relevant master’s degree from a top-tier internationally recognized university.
• At least 8 years of senior branding experience in large organizations or equivalent.
• UAEN candidates ONLY.

Responsibilities

• Lead branding activities and audits to improve brand equity.
• Manage brand visuals and design across assets and vendors.
• Oversee events and digital platforms to ensure on-brand execution.
• Develop and enforce brand guidelines and visuals across touchpoints.
• Lead the brand and design team and mentor staff to maximize performance.

Skills

Brand strategy

Brand identity

Brand architecture

Audits & research

Team leadership

Education

MBA or relevant master’s degree

Bachelor’s degree in communications, mass media, marketing or related discipline

Job description

Masdar, the Abu Dhabi Future Energy Company, seeks a senior branding leader to drive refinement and consistent application of the corporate brand across all touchpoints. You will manage identity guidelines and visual systems to ensure a strong, coherent presence that resonates with stakeholders and reinforces Masdar's purpose, values and impact.

In this role you will lead branding projects, manage the brand visuals and design team, oversee events and digital platforms, and partner with internal