Brand Development Specialist

Sharjah International; Sharjah; On-site; AED 120,000 - 180,000; Full time

Job summary

Sharjah International seeks a Brand Development Specialist to lead strategic brand initiatives and integrated marketing efforts across digital and offline channels in the UAE. You will ensure consistent identity, collaborate with internal teams and external agencies, and manage campaigns, events, and sponsorships to elevate the university’s reputation.

You will leverage data-driven insights, coordinate budgets, and align branding with institutional goals while building strong stakeholder

Qualifications

• Bachelor’s degree in Marketing, Brand Management, Business Administration, Communications, or a related discipline.
• Professional Certification (e.g., CIM, AMA) would add an advantage.
• 6-8 years of UAE experience in brand management, integrated marketing, or corporate communications, preferably in higher education institutions.
• Proven track record of managing end-to-end multi-channel marketing campaigns from conceptualization through post-campaign analysis.
• Demonstrated experience coordinating external creative, media, and production agencies.

Responsibilities

• Lead strategic brand management and ensure consistent identity across channels.
• Plan, coordinate, and deliver integrated marketing campaigns across digital, traditional, and offline channels.
• Coordinate with internal creative teams and external agencies to develop effective marketing content.
• Manage events, activations, and sponsorships to boost visibility.
• Monitor market trends and campaign performance; prepare reports with recommendations.
• Oversee agency, vendor, and budget management to ensure timely, quality deliverables.

Skills

Brand development

Brand management

Stakeholder collaboration

Budget management

Vendor management

Campaign planning

Market research

Data interpretation

Communication skills

Presentation skills

Excel proficiency

Team collaboration

Education

Bachelor’s degree in Marketing/Brand Management/Business Admin or related

CIM/AMA or similar certification

Tools

Microsoft Excel

Teams

Job description

Brand Development Specialist

CATEGORY Non Faculty Vacancies

College Departments

Department Marketing Department

Job Purpose

As the Brand Development Specialist, to lead the development and execution of strategic brand initiatives and integrated marketng campaigns, ensuring strong, consistent, and distinctive institutional brand. The role leverages data-driven insights, creative execution, stakeholder collaboration, and vendor management to enhance the University's reputation, strenghen its market presence, and support its long-term strategic goals.

Strategic Brand Management and Identity Governance

• Contribute to strengthining the University's brand identity and positioning in alignment with institutional objectives.
• Ensure consistent use of brand identity, guidelines, visual standards, and tone of voice across all communication channels and touchpoints.
• Support internal departments in applying the University's branding requirements.

Campaign Planning, Management, and Creative Execution

• Plan, coordinate, and deliver integrated marketing and promotional campaigns across digital, traditional, and offline channels.
• Work with creative briefs, coordinate with internal creative teams and external agencies to develop effective marketing content and romotional materials.
  
• Ensure all campaing outputs reflect the University's identity and communication standards.
  

Events, Activations, and Sponsorships

• Coordinate branding activities for exhibitions, events, and community initiatives.
• Support sponsorships and partnerships that increase the University’s visibility and audience engagement.

Market Intelligence and Performance Optimization

• Identify market trends and assess competitor activities to support marketing decisions.
• Evaluate campaign results and identify opportunities to improve performance.
• Prepare reports highlighting campaign outcomes and recommendations.
  

Agency, Vendor, and Budget Management

• Coordinate with external agencies, suppliers, and media partners to ensure effective project delivery.
• Monitor assigned budgets, supplier costs, and project timelines.
• Ensure deliverables meet agreed quality standards and deadlines.

Required Skills

• Strong understanding of brand development, positioning, and identity management.
• Excellent written, verbal, and presentation skills.
• Ability to develop and coordinate integrated marketing campaigns.
• Strong research and analytical skills, with the ability to interpret market trends and campaign results.
• Experience coordinating creative agencies, suppliers, and external partners.
• Understanding of marketing budgets, project costs, and vendor management.
• Strong communication and relationship-building skills.
• Proficiency in Microsoft Office applications, particularly Excel, Word, and Teams.
• Excellent organizational and time-management skills, with the ability to handle multiple priorities.

Qualifications

• Minimum of a Bachelor’s degree in Marketing, Brand Management, Business Administration,Communications, or a relevant discipline.
• Professional Certification (e.g., CIM, AMA, or specialized digital/brand strategy certificates) would add anadvantage.
• 6-8 years of UAE experience in brand management, integrated marketing, or corporate communications,preferably in higher education institutions.
• Proven track record of managing end‑to‑end multi‑channel marketing campaigns from conceptualizationthrough post‑campaign analysis.
• Demonstrated experience managing external creative, media, and production agencies.