Brand Manager

Masdar (Abu Dhabi Future Energy Company); Abu Dhabi; On-site; AED 300,000 - 550,000; Full time

Job summary

Masdar, the Abu Dhabi Future Energy Company, seeks a senior branding leader to drive refinement and consistent application of the corporate brand across all touchpoints. You will manage identity guidelines and visual systems to ensure a strong, coherent presence that resonates with stakeholders and reinforces Masdar's purpose, values and impact.

In this role you will lead branding projects, manage the brand visuals and design team, oversee events and digital platforms, and partner with internal

Qualifications

• MBA or relevant master’s degree from a top-tier internationally recognized university.
• At least 8 years of senior branding experience in large organizations or equivalent.
• UAEN candidates ONLY.

Responsibilities

• Lead branding activities and audits to improve brand equity.
• Manage brand visuals and design across assets and vendors.
• Oversee events and digital platforms to ensure on-brand execution.
• Develop and enforce brand guidelines and visuals across touchpoints.
• Lead the brand and design team and mentor staff to maximize performance.

Skills

Brand strategy

Brand identity

Brand architecture

Audits & research

Team leadership

Education

MBA or relevant master’s degree

Bachelor’s degree in communications, mass media, marketing or related discipline

Job description

Job Purpose

To lead the development refinement and consistent application of the company brand across all touchpoints This includes managing brand identity guidelines and visual systems to ensure a strong coherent presence that resonates with stakeholders and reinforces the entity s purpose values and impact.

Job Responsibilities

• Support for delivering the unit s business plans
• Support in developing and delivering the annual operational business plans and KPIs for the unit and contribute to performance monitoring and reporting for the unit so that overall objectives are met
• Management of all branding & advertising activities
• Ensure the continuous improvement of the company brand including brand identity core values unique selling points as well as brand guidelines and visuals in order to ensure that the brand is compelling and is represented and promoted in a consistent manner in line with leading industry practices
• Lead on all branding projects including audits and research to improve brand s reputation and equity
• Manage activities related to brand visuals and design This includes all brand-aligned assets produced internally or with third-party vendors ensuring consistency and quality across applications
• Manage activities related to brand visuals and design This includes all brand-aligned assets produced internally or with third-party vendors ensuring consistency and quality across applications
• Management of the brand & design team
• Manage the internal branding team and the effective achievement of objectives through setting individual objectives managing performance developing staff and providing formal and informal feedback in order to maximize overall performance and team motivation
• Oversight of branding activities
• Ensure execution of required designs and think creatively to produce new ideas and concepts Oversee all newly branded applications and materials to ensure it is aligned with the company s branding visual guidelines
• Contribution to the delivery of all events
• Ensure that all brand visuals and assets used in events and initiatives are aligned with the company s brand identity and delivered to a high standard Ensure the development of creative briefs for all marketing initiatives ensuring objectives and strategies are clearly identified so as to facilitate working jointly with internal departments and outside agencies
• Contribution to the continuous enhancement of the company s digital platforms
• Support the consistent visual representation of the company across its digital platforms and ensure that brand guidelines are applied effectively across all channels

Company DescriptionQualifications

• Preferred Qualifications: MBA or relevant master s degree from a top-tier internationally recognized higher education institution bachelor s degree in communications, mass media, marketing or related discipline.
• Preferred Experience: At least 8 years of experience in senior roles in branding, visual identity management, and brand architecture for large organizations or an equivalent experience Previous work on brand audits and research
• UAEN candidates ONLY