Brand Manager – Chocolate & Market Innovation

mars; United Arab Emirates; On-site; AED 120,000 - 160,000; Full time

Job summary

Mars UAE is seeking a Brand Manager to lead local brand strategy and marketing activities across the chocolate portfolio. You will design and execute a local calendar, ensuring alignment with global guidelines while driving NSV and penetration targets.

You will own the brand, analyze performance, manage budgets, and lead cross-functional teams to deliver an integrated business plan and on-ground execution. Experience in MEA markets is advantageous.

Qualifications

• Bachelor's degree in a relevant field; Master's is a plus.
• 5-7 years in brand management and/or innovation, preferably in a multinational CPG company.
• Track record of owning and growing large-scale brands; strong strategic, commercial and analytical acumen.
• Hands-on with full-funnel marketing plans - media, in-store, digital; matrix organization experience.
• Middle East & Africa experience a plus, with focus on GCC/Egypt.

Responsibilities

• Own & manage the brand and ensure alignment with global framework.
• Analyze category and brand performance to identify whitespace opportunities for growth.
• Set short- and long-term brand strategy to deliver growth and penetration.
• Manage budget and resources to deliver the marketing/activity calendar.
• Collaborate with cross-functional teams to build an integrated market plan.

Skills

Brand management

Innovation

Strategic planning

Analytics

Budget management

Cross-functional collaboration

Market research

Education

Bachelor's degree

Master's degree a plus

Job description

Mars UAE is seeking a Brand Manager to lead local brand strategy and marketing activities across the chocolate portfolio. You will design and execute a local calendar, ensuring alignment with global guidelines while driving NSV and penetration targets.

You will own the brand, analyze performance, manage budgets, and lead cross-functional teams to deliver an integrated business plan and on-ground execution. Experience in MEA markets is advantageous.