Brand Manager – Chocolate, Growth & Innovation

Mars; Dubai; On-site; AED 300,000 - 420,000; Full time

Job summary

Mars Dubai is seeking a Brand Manager to design and execute local brand strategy and marketing activities across the chocolate portfolio. You will drive NSV targets, deliver market relevance, and ensure flawless on-ground execution in a dynamic GCC market.

You will lead innovation, map opportunity spaces, build business cases, and partner with factories and co-manufacturers to move concepts from idea to launch, while collaborating with global brand guidelines.

Qualifications

• 5–7 years in brand management and/or innovation.
• Preferably in a multinational CPG company.
• Hands-on with full-funnel marketing plans — media, in-store, digital.

Responsibilities

• Own and manage the brand strategy in the local market.
• Develop and execute an integrated marketing calendar with budget management.
• Collaborate with cross-functional teams to deliver the market plan.
• Lead innovation across the portfolio and validate ideas with consumers.

Skills

Brand management

Innovation

Full-funnel marketing

MEA market experience

Education

Bachelor's degree in a relevant field

Master's degree is a plus

Job description

Mars Dubai is seeking a Brand Manager to design and execute local brand strategy and marketing activities across the chocolate portfolio. You will drive NSV targets, deliver market relevance, and ensure flawless on-ground execution in a dynamic GCC market.

You will lead innovation, map opportunity spaces, build business cases, and partner with factories and co-manufacturers to move concepts from idea to launch, while collaborating with global brand guidelines.