Brand & Innovation Lead – Chocolate Markets

Mars; Abu Dhabi; On-site; AED 300,000 - 460,000; Full time

Job summary

Mars in Abu Dhabi is seeking an experienced Brand Manager to design and execute the local brand strategy and marketing activities that deliver brand objectives, including NSV and penetration targets, aligned with the global framework. You will lead innovation across the chocolate portfolio and partner with factories to move ideas from concept to launch.

The role requires 5–7 years in brand management and/or innovation, with a track record of owning large brands, strong strategic and analytical

Qualifications

• 5–7 years in brand management and/or innovation, preferably in a multinational CPG company.
• Track record of owning and growing large-scale brands; strong strategic, commercial and analytical acumen.
• Has taken innovation from whitespace to shelf, ideally across more than one brand or category.
• Hands-on with full-funnel marketing plans — media, in-store, digital; works well in complex matrix organizations.
• Middle East & Africa experience a plus, with focus on GCC/Egypt.

Responsibilities

• Own & manage the brand: Analyze category and brand performance; set short and long-term strategy; manage budget and resources; collaborate with cross-functional teams; develop local brand marketing plan and activity calendar.
• Deliver market relevant brand content: Leverage global content; ensure alignment with global guidelines and local relevance.
• Manage & deliver projects & activities: Lead cross-functional team to deliver a 3-year activity plan including media plans, NPIs, BPIs, consumer promotions and national activities.
• Lead innovation across the portfolio: Identify and map opportunities; build business cases; validate with consumers; manage 3Y innovation pipeline; coordinate with factories and co-manufacturers.

Skills

Brand management

Strategic thinking

Analytical skills

Education

Bachelor's degree in a relevant field

Master's degree (preferred)

Job description

Mars in Abu Dhabi is seeking an experienced Brand Manager to design and execute the local brand strategy and marketing activities that deliver brand objectives, including NSV and penetration targets, aligned with the global framework. You will lead innovation across the chocolate portfolio and partner with factories to move ideas from concept to launch.

The role requires 5–7 years in brand management and/or innovation, with a track record of owning large brands, strong strategic and analytical