Chocolate Brand Manager: Growth & Innovation Lead

Mars; Dubai; On-site; AED 320,000 - 520,000; Full time

Job summary

Mars in Dubai seeks a Brand Manager to own and execute local brand strategy for the chocolate portfolio, delivering NSV growth and market penetration in alignment with global framework.

You will lead innovation, map opportunity spaces, validate concepts with consumers, and collaborate with factories and co-manufacturers to move ideas from concept to launch, while managing budgets and cross-functional teams.

An advanced degree is a plus; 5-7 years in brand management, GCC/MEA experience preferred.

Qualifications

• Bachelor's degree in marketing or a related field; Master's is a plus.
• 5–7 years in brand management and/or innovation, preferably in a multinational CPG company.
• Track record of owning and growing large-scale brands; strong strategic, commercial and analytical acumen.
• Has taken innovation from whitespace to shelf, ideally across more than one brand or category.
• Hands-on with full-funnel marketing plans - media, in-store, digital; works well in complex matrix organizations.
• Middle East & Africa experience a plus, with focus on GCC/Egypt.

Responsibilities

• Own & manage the brand, analyze category performance, and identify whitespace opportunities for growth.
• Set short and long-term brand strategy to deliver quality growth and penetration.
• Manage budget and resources to deliver the marketing/activity calendar.
• Collaborate with cross-functional teams to create an integrated business plan for market initiatives.
• Lead innovation across the portfolio, build business cases, and validate concepts with consumers.

Skills

Brand management

Innovation

Strategic thinking

Cross-functional leadership

Market analysis

Budget management

Education

Bachelor's degree in marketing or related field

Master's degree (preferred)

Job description

Mars in Dubai seeks a Brand Manager to own and execute local brand strategy for the chocolate portfolio, delivering NSV growth and market penetration in alignment with global framework.

You will lead innovation, map opportunity spaces, validate concepts with consumers, and collaborate with factories and co-manufacturers to move ideas from concept to launch, while managing budgets and cross-functional teams.

An advanced degree is a plus; 5-7 years in brand management, GCC/MEA experience preferred.