Brand Manager - FMCG

Job Boosts; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Job Boosts in Dubai seeks a seasoned branding leader to develop and execute brand plans and annual marketing calendars aligned to business objectives. You will manage product line scope, lead NPD projects from ideation to packaging and work with R&D, packaging, supply chain, and agencies to deliver compelling fragrance and packaging concepts.

You will drive consumer insights, design launch toolkits, analyze brand performance and coordinate with sales, e-commerce and trade marketing to activate

Qualifications

• MBA from any top management institute.
• 5-10 years of brand experience in FMCG space (personal care and beauty preferred).
• Proven experience leading NPD projects.
• Eye for creativity and storytelling ability.
• Good understanding of research and media in the Middle East.
• Project management and cross-functional skills.
• Ability to manage complex, long-term projects within timelines and handle pressure.
• Good communication and presentation skills.
• Ability to build strong & sustainable relationships with stakeholders.
• Good team player & ability to collaborate and work with multi-ethnic teams.

Responsibilities

• Develop and execute brand plans and annual marketing calendars aligned to business objectives
• Manage the nature and scope of product lines in compliance with brand guidelines
• Lead turnkey new product development projects from ideation to concept creation and fragrance selection to packaging design and production working closely with R&D packaging supply chain regulatory fragrance house manufacturers and agencies
• Manage communication campaigns in collaboration with agencies and internal teams across multiple media streams digital traditional and outdoor
• Conduct consumer research for brand initiatives and guide innovation planning
• Drive consumer and category insights identifying gaps and innovation opportunities
• Design and deliver launch toolkits and marketing assets in line with brand strategy and campaign objectives
• Analyse brand performance market share and competition to drive actionable insights
• Ensure brand consistency across all touchpoints online and offline
• Coordinate with sales e-commerce and trade marketing to support retail activations

Skills

Brand management

NPD leadership

Project management

Strategic storytelling

Market research

Cross-functional collaboration

Stakeholder management

Communication skills

Pressure handling

MEA market knowledge

Education

MBA from top management institute

Job description

Role amp responsibilities

• Develop and execute brand plans and annual marketing calendars aligned to business objectives
• Manage the nature and scope of product lines in compliance with brand guidelines
• Lead turnkey new product development projects from ideation to concept creation and fragrance selection to packaging design and production working closely with R amp D packaging supply chain regulatory fragrance house manufacturers and agencies
• Manage communication campaigns in collaboration with agencies and internal teams across multiple media streams digital traditional and outdoor
• Conduct consumer research for brand initiatives and guide innovation planning
• Drive consumer and category insights identifying gaps and innovation opportunities
• Design and deliver launch toolkits and marketing assets in line with brand strategy and campaign objectives
• Analyse brand performance market share and competition to drive actionable insights
• Ensure brand consistency across all touchpoints online and offline
• Coordinate with sales e-commerce and trade marketing to support retail activations

Preferred candidate profile

• MBA from any top management institute
• 5-10 years of brand experience in FMCG space (personal care and beauty preferred)
• Proven experience leading NPD projects
• Eye for creativity and storytelling ability
• Good understanding of research and media in the Middle East
• Project management and cross-functional skills
• Ability to manage complex, long-term projects within timelines and handle pressure
• Good communication and presentation skills.
• Ability to build strong & sustainable relationships with stakeholders
• Good team player & ability to collaborate and work with multi-ethnic teams