Brand Lead – Vitamins & Supplements (GCC Growth)

New Country Healthcare; United Arab Emirates; On-site; AED 350,000 - 550,000; Full time

Job summary

New Country Healthcare seeks a senior brand leader to guide strategy, business planning, and P&L across the GCC. You will drive growth initiatives, align trade and marketing investments, and lead cross-functional collaboration with sales, supply chain, and regulatory teams.

The role requires 8+ years in brand management within wellness/healthcare, with proven P&L ownership and multi-channel execution experience.

Qualifications

• Bachelor's degree in Pharmacy, Nutrition, or related field; MBA preferred.
• 8+ years in brand management and business development in wellness/healthcare.
• Hands-on experience managing P&L, revenue, gross margin, pricing and budgets.

Responsibilities

• Own the short and long-term strategy for NOW across the GCC, translating market opportunities into clear commercial priorities and growth plans.
• Lead the annual business planning process with objectives for revenue, profitability, market share, distribution, and brand investment.
• Take direct accountability for the brand P&L, including revenue, gross margin, marketing investment, and trade spend.
• Define and implement distribution strategy across key accounts and channels.
• Develop and manage annual brand marketing and trade budgets with ROI targets.
• Translate brand strategy into integrated omnichannel plans and ensure consistent messaging across channels and touchpoints.
• Lead field excellence and customer engagement with compliant, up-to-date materials.

Skills

Brand management

P&L management

Team leadership

Strategic planning

Negotiation

Stakeholder management

Education

Bachelor's degree (Pharmacy/Nutrition/related)

MBA

Job description

New Country Healthcare seeks a senior brand leader to guide strategy, business planning, and P&L across the GCC. You will drive growth initiatives, align trade and marketing investments, and lead cross-functional collaboration with sales, supply chain, and regulatory teams.

The role requires 8+ years in brand management within wellness/healthcare, with proven P&L ownership and multi-channel execution experience.