Strategic Growth Brand Manager, Baby Care

Himalaya Wellness Europe; Dubai; On-site; AED 360,000 - 600,000; Full time

Job summary

Himalaya Wellness Europe seeks a seasoned Marketing Manager to own Baby Care category strategies across METAP markets in the GCC and beyond. You will partner with sales, suppliers, and creative/digital partners to drive profitable growth and cohesive brand plans.

The role requires 6+ years in core FMCG marketing, with personal care experience essential and MENA exposure highly advantageous. You will align media planning, market research and packaging with strategic branding initiatives.

Qualifications

• MBA from a reputed institute.
• Minimum 6 years of core marketing experience in a reputed FMCG company.
• Experience in personal care products mandatory; MENA exposure is an added advantage.
• Strong experience in Brand Management, New Product Launches, Media Management and Media Planning.

Responsibilities

• Build effective Category strategies for different markets in line with overall marketing strategy.
• Interact with sales teams and suppliers to ensure timely implementation of in-market brand plans.
• Align Media Planning, Trade & Market Research with category and brand strategies.
• Develop consumer insights and collaborate with creative/digital agencies for integrated campaigns.
• Generate reports and analyze data to support profitable growth decisions.
• Coordinate with Formulation & Packaging for new product and packaging developments.
• Collaborate with Logistics to maintain a healthy supply chain.

Skills

MBA

FMCG Marketing

Brand Management

New Product Launches

Media Management

Media Planning

Market Research

Education

MBA from reputed institute

Job description

Himalaya Wellness Europe seeks a seasoned Marketing Manager to own Baby Care category strategies across METAP markets in the GCC and beyond. You will partner with sales, suppliers, and creative/digital partners to drive profitable growth and cohesive brand plans.

The role requires 6+ years in core FMCG marketing, with personal care experience essential and MENA exposure highly advantageous. You will align media planning, market research and packaging with strategic branding initiatives.